Creating a Robust Content Marketing Program for the New Normal

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Every industry, business, and organization is busy right now trying to figure out the “new normal” and what they need to do to operate successfully – and for many, profitably – as the economy opens back up.
Accounting firms will need to rethink their marketing strategies as some of the traditional approaches such as personal networking fall by the wayside, replaced by virtual outreach strategies that require a much more robust digital presence on the Web and in social media.
If you don’t already have a digital marketing strategist on staff, you would do well to get one, because chances are good that your competitors are also gearing up for what’s next. This person should know the principles and techniques of search engine optimization, marketing automation, and social media. He/she should also know what makes a good, high-performance website because you’ll likely need one in the near future. Even if you outsource your website design and development, you’ll need a good project manager to lead the project.
As you develop the capabilities to deliver on the digital marketing front, here are some key tips for refocusing your efforts:

Boost the value and quantity of your content
Effective …

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