COVID-19 is changing how, why and how much we’re using social media

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Suzin Wold, senior vice president of marketing at Bazaarvoice
COVID-19 and the resulting stay-at-home orders have changed just about everything, including our relationship with the internet, how often we use it and how we use it.
We are online more than ever, working from home, attending school from home, catching up with friends via video calls. And as stores and restaurants around the globe shuttered their doors for months on end, we all headed to the internet to order essential items online, causing unprecedented online order numbers.
As our screen time hits all-time highs, how has our social media usage changed? We wanted to find out, so we surveyed over 4,500 Influenster community members in North America about how much they’ve been using social media during the pandemic, what they are using it for, and how their behavior on social media has changed throughout the experience. Here’s what we found.

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 Social media usage is way, way up
The majority of respondents agreed that their social media consumption (72%) and posting (43%) have increased during the pandemic. The majority said they …

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