Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?

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Google announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall search engine results pages (SERP) visibility. Beginning in May 2021, Core Web Vitals will begin making up 3/7 of the search signals Google uses to decide a webpage’s “page experience” score. The actual weight of each signal hasn’t been unannounced. To help webmasters prepare for the impending change, Google also created a dedicated “Core Web Vitals” report at this time in Google Search Console.AdvertisementContinue Reading BelowThe metrics include:In early November, Google provided a follow-up announcement that “sometime” would officially be May 2021.This means the countdown has begun.While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.Being able to both understand and communicate the why effectively is crucial for SEO pros when deciding their top priorities for the coming quarter.As well as when they are presenting roadmaps to important …

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