Content design breeds user confidence – Marketing Week

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The past few months may not have seemed like a great time for design in general. Though many businesses have shown ingenuity in serving customers in new ways, it’s perhaps easier to recall the government’s beleaguered test-and-trace efforts, ambiguous messaging and a chancellor with his own brand complete with strange kerning.
The show must go on.
We’re introducing a world-leading £1.57 billion rescue package to help cultural, arts and heritage institutions weather the impact of coronavirus. pic.twitter.com/J3KXUOxJEE
— Rishi Sunak (@RishiSunak) July 5, 2020

But there are businesses out there demonstrating great content design.
‘Seamlessly’ helping consumers
If you go back to tech investor Mary Meeker’s coronavirus trends report, published in April, Meeker suggested that when we were to look back on spring, we would see successful businesses as those that had:

Cloud-based business functions
Products always in demand, but especially so in uncertain times (food, water, shelter – and also entertainment)
An easily discoverable online presence that seamlessly helps consumers
Efficient ways to distribute products to consumers in limited-contact ways
Products that make businesses more digitally efficient
Broad (or emerging) social media presence
Points three and four in particular bring to mind Amazon – one company that …

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