Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy

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NEW YORK, Sept. 15, 2020 /PRNewswire/ — As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc and collaboration towards open technical standards and privacy-centric solutions for addressable digital media.
These include:

Device-agnostic solutions that put the consumer, not the device or interface, at the center of privacy
Predictable privacy for consumers, instead of fragmented, proprietary privacy settings
Offering consumers user-friendly transparency and control, with clear communication of the value exchange, and respecting consumer choice
Leveraging technical mechanisms within advertising systems that ensure ongoing adherence to consumer privacy choices and addressability standards

Participating companies pledging their support, and calling upon the industry to join in, include:

ConsenSys
Extreme Reach
GroupM
GumGum
Index Exchange
LiveRamp
Media.net
MediaMath
Neustar
OpenX
Oracle Data Cloud
PubMatic
Quantcast
Tapad
The Trade Desk
Xandr

“Collectively with our members, we support an open ecosystem, and technical standards that fuel innovation in content and services while offering consumers transparency, choice, and control across all their experiences,” said Dennis Buchheim, President, IAB Tech Lab.
“Since the launch of Project Rearc earlier this year, we have been overwhelmed with the …

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