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NEW YORK, Sept. 15, 2020 /PRNewswire/ — As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc and collaboration towards open technical standards and privacy-centric solutions for addressable digital media.
Device-agnostic solutions that put the consumer, not the device or interface, at the center of privacy
Predictable privacy for consumers, instead of fragmented, proprietary privacy settings
Offering consumers user-friendly transparency and control, with clear communication of the value exchange, and respecting consumer choice
Leveraging technical mechanisms within advertising systems that ensure ongoing adherence to consumer privacy choices and addressability standards
Participating companies pledging their support, and calling upon the industry to join in, include:
Oracle Data Cloud
The Trade Desk
“Collectively with our members, we support an open ecosystem, and technical standards that fuel innovation in content and services while offering consumers transparency, choice, and control across all their experiences,” said Dennis Buchheim, President, IAB Tech Lab.
“Since the launch of Project Rearc earlier this year, we have been overwhelmed with the …
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