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I won’t lie. There have been times during my decade-long stint of writing content for Car Dealer in which I have struggled for inspiration.
It’s not a reflection of the strict editorial guidelines that the editor and team give me. It’s also not a lack of opinions, to which many former and current colleagues would attest. It is simply that our industry is hardly blockbuster box-office stuff.
However, 2020 is a bit different.
As I recently wrote, commenting on Covid-related market conditions and speculation is fuel enough, but the disruptor Cazoo has also given me plenty to think about.
Therefore, having read the recent Car Dealer headline – Cazoo founder takes swipe at car dealers – which reported on an interview with Alex Chesterman by The Times, my immediate reaction was ‘seconds out, round one’…
Before I go on, it’s important to note that I’ve written on many occasions that our industry isn’t progressive and creative enough.
There are too many powerful executives who aren’t prepared to drive significant change for fear of hitting what limited profitability this business provides (especially at dealer level).
But to say the business model is ‘flawed at every level’ is …
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