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LOS ANGELES, May 22, 2020 /PRNewswire/ — CitizenNet, Condé Nast’s in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards®. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year – Healthcare – Rx – Devices, and Health & Pharmaceuticals – Product categories. Additionally, they won a Silver Stevie Award in the Online Marketing Campaign of the Year category.
CitizenNet’s awards submissions were based on their partnership with Butterfly Network, in taking their product to market. Butterfly Network is a Connecticut-based healthcare startup whose primary product is Butterfly iQ, a full body scanning device that plugs into a smart phone and fits in your pocket, making it convenient for healthcare professionals (HCPs) to do an ultrasound at the bedside. Butterfly iQ has played a key role with HCPs during COVID-19 as it is able to scan the lungs enabling HCPs to use it to monitor COVID-19 patients.
CitizenNet conceptualized, tested and optimized an omnichannel go-to-market strategy, in collaboration with Magnitude Digital, which included the use of Condé Nast data assets, and consisted of events, influencers, social, search, …
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