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How to Inspect Search Engine Crawls for Better SEO

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Marketers are likely to feel a bit budget-crazy these days. Every campaign is linked to a budget, and the interruptions from the COVID-19 pandemic have thrown budgets into chaos.   But a potentially calming action is to refine website elements for better search engine optimization (SEO). Inspecting the crawl budget — a volume of query crawls that happens when search engine evaluate a site against a query — can be a low-effort yet productive exercise. The time regained from a canceled marketing campaign can be a great opportunity to get the crawl budget right, improving the SEO and the search plan for customer experience that can influence customer data platform (CDP) usage. What is Crawl Budget? First let’s define crawl budget. A crawl budget is the frequency in which search engine bots crawl the pages of a website or web app domain. The value of the analysis is to help understand how the pages are being seen by search engines and make adjustments to encourage a better quality exposure to search queries relevant to the website content. Improving it strengthens the customer experience and boosts SEO.  Is the site generally being discovered for queries related to your keyword strategy? Crawling …

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The 4 Most Critical Factors for Law Firm Website SEO – Legal Reader

the 4 most critical factors for law firm website seo – legal reader

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If you use proper SEO tactics for your law firm website, you’ll be able to rank higher on the search engine results page and get those leads you deserve.

SEO, or search engine optimization, is incredibly important when it comes to generating leads. If you appear within the first few results on Google when potential clients are looking for a lawyer – or even if you appear anywhere on the first page – you’re going to have a much better chance of garnering new business
According to Neil Patel, 75% of people never go past the first page when searching on Google. Additionally, the no.1 result on the page could receive as much as 31.7% of all the clicks according to Backlinko. 
If you use proper SEO tactics for your law firm website, you’ll be able to rank higher on the search engine results page and get those leads you deserve. Here are four factors that weigh into ranking and will help you move up on Google’s Search Engine Results Pages (SERPs).
1. Website Structure
Google favors websites that are simple for users to navigate, are well structured and are safe. Your site should have an intuitive layout and not be …

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Google Search Bug Caused Havoc Last Night – Did You Notice?

google search bug caused havoc last night – did you notice?

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Monday, the Search Engine Optimization community noticed some pretty significant ranking changes. Google’s search engine result pages were cluttered with spam.

Typically, when SEOs see major fluctuations in Google it can be easily attributed to an algorithm update. But this time, something was off. Twitter users from around the globe were chiming in about how poor their local results were.

Luckily, it was a bug. Last night a Google spokesperson said, “I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don’t have specific details to share right now.”

I don’t have all the details yet, but it seems like this was a glitch on our side and has been fixed in the meantime. If someone could fix the other 2020-issues, that would be great.— 🍌 John 🍌 (@JohnMu) August 11, 2020

This Google update today is so #2020 https://t.co/E6LdUB4e9T pic.twitter.com/2o7NZzLQ4x— Barry Schwartz (@rustybrick) August 11, 2020

Did you notice any changes? If not, chances are your Google Analytics web traffic will.

What do you need to do?

Nothing, as of this morning the bug has been fixed and Google’ …

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Aug. 11 – Savannah SCORE presents a Virtual “Speed Mentoring for Women in Business” event on Aug. 22

aug. 11 – savannah score presents a virtual “speed mentoring for women in business” event on aug. 22

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August 11, 2020 – Savannah SCORE is presenting “Speed Mentoring for Women in Business: From Breakdown to Breakthrough” on Saturday, Aug. 22, from 8:30 – 11 a.m. This is a virtual educational and networking event specifically designed for in-business female entrepreneurs and business owners.The event will feature a panel of some of the Savannah area’s best and brightest women in business. Panelists will discuss a variety of topics including funding sources, financial management, digital marketing strategies, pivoting business plans to meet today’s challenges, HR management, legal issues, opportunities for women to do business with the City of Savannah, and more. According to Zenetria Ward, a Savannah SCORE Certified Mentor and one of the event panelists, “This event is perfect for women entrepreneurs and business owners. It will reignite the passion they had when they chose their business journey as well as answer many of the toughest questions women face in today’s challenging business environment.”The event’s Keynote Speaker and Panel of Experts are: Victoria Baylor, Mindset & Brand Brilliance Coach and TEDx Speaker. Keynote address. Jennifer Bonnett – Executive Director, Creative Coast and VP of Innovation and Entrepreneurism, Savannah Economic Development AuthorityTopic: Funding Sources: Why you need them and where …

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SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify

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Search engine optimization (SEO) experts at Instructify have compared two of the top SEO and keyword research tools for 2020, Ahrefs and SEMrush.SEMrush or Ahrefs – which is the best SEO tool for internet marketers in 2020? The team of search engine marketers at Instructify.com have shared their comparison of SEMrush and Ahrefs, providing a detailed breakdown and side-by-side analysis of the key features of both SEO toolkits.In their full SEMrush vs Ahrefs review, the Instructify team compared the keyword research capabilities, competitor analysis, rank tracking tools and ease of use of the two platforms. The key statistics are summarized in a comparison chart, including data on the number of pages crawled per month and number of users permitted on their different plans.According to Instructify, SEMrush offers more value than Ahrefs for most marketers due to its competitive pricing and wide range of flexible features:The full Ahrefs and SEMrush comparison is available to read on Instructify now.About Instructify: Instructify provides web hosting and internet marketing reviews and guides. As an affiliate Instructify earns from qualifying purchases.View source version on businesswire.com: https://www.businesswire.com/news/home/20200811005385/en/ContactsAndy Mathews (andy@nicelynetwork.com) 

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Nashville TN Local Business Marketing SEO Expert Consultation Services Launched

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Local businesses in Nashville, TN can benefit from the newly launched affordable marketing consultation services from Kelvin Garr. Kelvin helps businesses gain exposure and increase their sales.NASHVILLE, TN / ACCESSWIRE / August 11, 2020 / Local businesses in Nashville, TN can benefit from the newly launched affordable marketing consultation services from Kelvin Garr. The expert media growth specialist aims to help companies and brands increase their visibility without a big budget. View photosFind out more at https://www.linkedin.com/public-profile/in/kelvin-garr-media-growth-specialistThe newly launched expert consultation services are designed to help local businesses increase their online visibility and branding. Kelvin helps businesses by applying a unique and highly effective media strategy to increase the exposure of products and services. He works across multiple industries.Businesses that want to improve their reputation while gaining exposure and recognition will benefit from the specialist services. In addition, Kelvin can help businesses to develop and implement a marketing strategy that will help them to achieve their long-term business goals.Kelvin meets with business leaders to assess what they want to achieve before providing a tailored plan that meets their specific needs. Whether people want to better promote their products and services, develop a social media presence that …

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Why Googling ‘white American doctor’ shows image results of black

why googling ‘white american doctor’ shows image results of black

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If one explicitly searches Google for “white American doctors,” images of African American docs pop up instead.
But the internet search engine giant hasn’t been hacked by activists, nor is there any big conspiracy, though it did spark a recent viral conversation on Twitter.
Last week, Twitter user @_TheProphecy opened the conversation by tweeting,”Lmaooo idk who hacked the Google algorithm but I am crying. Google ‘White American doctor’ & press image.”
Responses in the now-viral thread showed that nearly every search of a profession with “white American” produced photographs of black people doing that specific job. Claims of possible bias promptly racked up.
However, Danny Sullivan, Google’s “public search liaison,” had already explained this phenomenon last year on Twitter, saying the race that appears has to do more with the text or specific words people use when they initially post images.

We don’t. As it turns out, when people post images of white couples, they tend to say only “couples” & not provide a race. But when there are mixed couples, then “white” gets mentioned. Our image search depends on heavily words — so when we don’t get the words, this can happen.
— Danny Sullivan (@dannysullivan) January 3, 2019

“… As it turns …

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Google announces ‘Virtual Webmaster Unconference’

google announces ‘virtual webmaster unconference’

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Google announced this year’s Google Webmaster Conference will be held virtually, and there won’t be any formal presentations.

Googlers have proposed 18 different topics. While there won’t be formal presentations, Google said there will be a “series of interactive discussions.”

“In this event, you decide what sessions will happen and will actively shape the content in them, by taking part in discussions, feedback sessions, and similar formats that need your input,” Google wrote. That means you are expected “to actively participate in the sessions you’re interested in via voice and/or video call through Google Meet,” Google said.

How to register. You can register here before August 19. Google will let you know about your status for the conference by August 20.

When is the conference? The conference takes place on August 26th, starting at 8:00 a.m. PDT.

What are the sessions? Here is a list of sessions as Google posted them:

Ads and SEO Mythbusting: How can ads impact or not your SEO? We’d like to hear about your experience with Ads and SEO.Tips to get your content displayed in Discover feed: Google recently updated the help document on Google Discover. In this session, attendees can …

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