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IAM Platform Top 100 Motivational Quotes

Motivational Quotes can pick you up from the depths of complacency like nothing else.   We challenge you to read all 100 of these quotes and not feel like embracing the change necessary to improve your situation!

Ready?  Set.  Go!

  1. “Success usually comes to those who are too busy to be looking for it.” Henry David Thoreau
  2. “If you are not willing to risk the usual, you will have to settle for the ordinary.” Jim Rohn
  3. “Take up one idea. Make that one idea your life-think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.” Swami Vivekananda
  4. “If you are willing to do more than you are paid to do, eventually you will be paid to do more than you do.” Anonymous
  5. “Success is walking from failure to failure with no loss of enthusiasm.” Winston Churchill
  6. “Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them.” Vaibhav Shah
  7. “Try not to become a person of success, but rather try to become a person of value.” Albert Einstein
  8. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin
  9. “Great minds discuss ideas; average minds discuss events; small minds discuss people.” Eleanor Roosevelt
  10. “No one can make you feel inferior without your consent.” Eleanor Roosevelt
  11. “The distance between insanity and genius is measured only by success.” Bruce Feirstein
  12. “Don’t be afraid to give up the good to go for the great.” John D. Rockefeller
  13. “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein
  14. “There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” Ray Goforth
  15. “Success is the sum of small efforts, repeated day in and day out.” Robert Collier
  16. “Courage is resistance to fear, mastery of fear — not absence of fear.” Mark Twain
  17. “Only put off until tomorrow what you are willing to die having left undone.” Pablo Picasso
  18. “Twenty years from now, you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” Mark Twain
  19. “The successful warrior is the average man, with laser-like focus.” Bruce Lee
  20. “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs
  21. “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” Jim Rohn
  22. “The No. 1 reason people fail in life is because they listen to their friends, family, and neighbors.” Napoleon Hill
  23. “You may have to fight a battle more than once to win it.” Margaret Thatcher
  24. “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Thomas A. Edison
  25. “What would you attempt to do if you knew you would not fail?” Robert Schuller
  26. “Always bear in mind that your own resolution to success is more important than any other one thing.” Abraham Lincoln
  27. “Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.” John Maxwell
  28. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
  29. “Much of the stress that people feel doesn’t come from having too much to do. It comes from not finishing what they’ve started.” David Allen
  30. “Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.” Greg Anderson
  31. “You never regret being kind.” Nicole Shepherd
  32. “Success at the highest level comes down to one question: Can you decide that your happiness can come from someone else’s success?” Bill Walton
  33. “Do what you have always done and you’ll get what you have always got.” Sue Knight
  34. “Think of what you have rather than of what you lack. Of the things you have, select the best and then reflect how eagerly you would have sought them if you did not have them.” Marcus Aurelius
  35. “Happiness is where we find it, but very rarely where we seek it.” J. Petit Senn
  36. “To be content means that you realize you contain what you seek.” Alan Cohen
  37. “Expecting life to treat you well because you are a good person is like expecting an angry bull not to charge because you are a vegetarian.” Shari R. Barr
  38. “View your life from your funeral: Looking back at your life experiences, what have you accomplished? What would you have wanted to accomplish but didn’t? What were the happy moments? What were the sad? What would you do again, and what wouldn’t you do?” Victor Frankl
  39. “Boredom is the feeling that everything is a waste of time…serenity, that nothing is.” Thomas Szasz
  40. “To handle yourself, use your head; to handle others, use your heart.” Eleanor Roosevelt
  41. “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” William Arthur Ward
  42. “Keep your fears to yourself, but share your courage with others.” Robert Louis Stevenson
  43. “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets people to do the greatest things.” Ronald Reagan
  44. “Power isn’t control at all-power is strength, and giving that strength to others. A leader isn’t someone who forces others to make him stronger; a leader is someone willing to give his strength to others that they may have the strength to stand on their own.” Beth Revis
  45. “Don’t tell people how to do things; tell them what to do and let them surprise you with their results.” George S. Patton Jr.
  46. “Leadership is the art of getting someone else to do something you want done because he wants to do it.” Dwight D. Eisenhower
  47. “Victory has a hundred fathers and defeat is an orphan.” John F. Kennedy
  48. “Management is doing things right; leadership is doing the right things.” Peter F. Drucker
  49. “Example is not the main thing in influencing others. It is the only thing.” Albert Schweitzer
  50. “Leaders must be close enough to relate to others, but far enough ahead to motivate them.” John C. Maxwell
  51. “The mark of a great man is one who knows when to set aside the important things in order to accomplish the vital ones.” Brandon Sanderson
  52. “Leadership is not about titles, positions, or flowcharts. It is about one life influencing another.” John C. Maxwell
  53. “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” Steve Jobs
  54. “A leader … is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” Nelson Mandela
  55. “Being responsible sometimes means pissing people off.” Colin Powell
  56. “Do you know that one of the great problems of our age is that we are governed by people who care more about feelings than they do about thoughts and ideas.” Margaret Thatcher
  57. “A leader is a dealer in hope.” Napoleon
  58. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it.” Theodore Roosevelt
  59. “If you would convince a man that he does wrong, do right. But do not care to convince him. Men will believe what they see. Let them see.” Henry David Thoreau
  60. “I cannot trust a man to control others who cannot control himself.” Robert E. Lee
  61. “Consensus: the process of abandoning all beliefs, principles, values, and policies in search of something in which no one believes, but to which no one objects; the process of avoiding the very issues that have to be solved, merely because you cannot get agreement on the way ahead. What great cause would have been fought and won under the banner: ‘I stand for consensus?'” Margaret Thatcher
  62. “A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go but ought to be.” Rosalynn Carter
  63. “There is a difference between being a leader and being a boss. Both are based on authority. A boss demands blind obedience; a leader earns his authority through understanding and trust.” Klaus Balkenhol
  64. “You get in life what you have the courage to ask for.” Nancy D. Solomon
  65. “In the end, it is important to remember that we cannot become what we need to be by remaining what we are.” Max De Pree
  66. “A leader isn’t someone who forces others to make him stronger; a leader is someone willing to give his strength to others so that they may have the strength to stand on their own.” Beth Revis
  67. “Always remember, Son, the best boss is the one who bosses the least. Whether it’s cattle, or horses, or men, the least government is the best government.” Ralph Moody
  68. “If you really want the key to success, start by doing the opposite of what everyone else is doing.” Brad Szollose
  69. “Give as few orders as possible,” his father had told him once long ago. “Once you’ve given orders on a subject, you must always give orders on that subject.” Frank Herbert (from Dune)
  70. “The art of leadership is saying no, not yes. It is very easy to say yes.” Tony Blair
  71. “Wisdom equals knowledge plus courage. You have to not only know what to do and when to do it, but you have to also be brave enough to follow through.” Jarod Kintz
  72. “In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.” Seth Godin
  73. “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” Antoine de Saint-Exupery
  74. “Remember, teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability.” Patrick Lencioni
  75. “Leadership is an action, not a position.” Donald McGannon
  76. “Surround yourself with great people; delegate authority; get out of the way.” Ronald Reagan
  77. “I cannot give you a formula for success, but I can give you the formula for failure, which is: Try to please everybody.” Herbert Bayard Swope
  78. “Show me the man you honor and I will know what kind of man you are.” Thomas John Carlisle
  79. “A man always has two reasons for doing anything: a good reason and the real reason.” J.P. Morgan
  80. “If you spend your life trying to be good at everything, you will never be great at anything.” Tom Rath
  81. “Average leaders raise the bar on themselves; good leaders raise the bar for others; great leaders inspire others to raise their own bar.” Orrin Woodward
  82. “Don’t blow off another’s candle for it won’t make yours shine brighter.” Jaachynma N.E. Agu
  83. “Whenever you see a successful business, someone once made a courageous decision.” Peter F. Drucker
  84. “When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.” Jerry Porras
  85. “People buy into the leader before they buy into the vision.” John Maxwell
  86. “A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit.” John Maxwell
  87. “A good plan violently executed now is better than a perfect plan executed next week.” George Patton
  88. “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” William Arthur Ward
  89. “Silent gratitude isn’t very much to anyone.” Gertrude Stein
  90. “The only people with whom you should try to get even are those who have helped you.” John E. Southard
  91. “Keep your eyes open and try to catch people in your company doing something right, then praise them for it.” Tom Hopkins
  92. “You wouldn’t worry so much about what others think of you if you realized how seldom they do.” Eleanor Roosevelt
  93. “Low self-confidence isn’t a life sentence. Self-confidence can be learned, practiced, and mastered-just like any other skill. Once you master it, everything in your life will change for the better.” Barrie Davenport
  94. “Shyness has a strange element of narcissism, a belief that how we look, how we perform, is truly important to other people.” Andre Dubus
  95. “Do it or not. There is no try.” Yoda
  96. “Rarely have I seen a situation where doing less than the other guy is a good strategy.” Jimmy Spithill
  97. “You may have to fight a battle more than once to win it.” Margaret Thatcher
  98. “The best revenge is massive success.” Frank Sinatra
  99. “The question isn’t who is going to let me; it’s who is going to stop me.” Ayn Rand
  100. “The only way to do great work is to love what you do.” Steve Jobs

IAM Platform Influencer and Super Stars Qualifications

Hello Everyone!

Some of you have noticed that we began a new tier of promotion for a certain classification of individuals who have achieved a certain level of influence and engagement with IAM Platform.  These are the true Super Stars and their metrics prove it.

Some of you also have asked that we clarify what this new list is and what it is all about.  We understand achievers like you all will want to wrap your head around it so here goes.

The point of this list is to single out true Super Stars.  As always STATS rule here.  While we understand you may be famous, engagement is the metric we use to establish this list.  Name recognition is great, but if you don’t engage then, well, you are sort of invisible while being present.  That’s not good in a SOCIAL situation.  So we designed and launched a branding service called #TopInfluence which allows anyone who has 10K or more Twitter Followers to receive a FREE promotional package (worth some $$$) and all we ask is that you do a few things in return.

FOR #TOPINFLUENCE ENTRY

  1. You must have 10 K or more followers
  2. You must NOT mute IAM Platform ( anti-social and keeps you from doing #3).
  3. You are encouraged to engage (retweet, reply, like, follow, click links, click hashtags, open media, etc.).  We base our engagement metrics on your engagement while on IAM Platform ONLY.  Without this kind of engagement, you cannot qualify as a Super Star.
  4. You must remain a follower of IAM Platform.

FOR SUPER STAR ENTRY – All of the #TopInfluence entry qualifications plus:

  1. You must have 200K or more followers AND/OR
  2. You must win the Monthly Retweet Reach Contest (Monthly Retweet Contest focuses on tweets that feature you that you have retweeted to your followers.  When you retweet content we produce that features you, we receive an impression count of all the followers of yours that viewed the retweet.  We tally that up and in this manner, we are able to gauge your true influence and reach.  Robots and fake followers will not register an impression because it uses the Twitter “View” parameters to qualify impressions.  We are truly interested in PEOPLE who actually see your tweets and retweets – our definition of influence).
  3. You can be on the list with less than 200K followers with a Monthly Retweet Reach Win.
  4. You cannot be on the list unless you have a Monthly Retweet Reach Win regardless of how many followers you have.
  5. You must not MUTE IAM Platform

So what content are we talking about that you have to engage with in order to qualify for free promotion of you or your brand?

We have various information products that we produce using our own tools, tools created by third parties, and Twitter in order to understand your engagement metrics.  These engagement metrics allow us to orient our curation, tips, tools, reviews, products, and services in such a way that everyone benefits from the growth directions these metrics “teach” us we can all go in together.  Currently, this has resulted in the following action points  from which we leverage value:

  1. Big ShoutOut – this is a professionally crafted bio of you and your expertise niche (best we can do on Twitter anyway).  This is tweeted and then saved to a “Moment” which allows us to evergreen this content on a weekly basis when Twitter “resets” the retweetability of that tweet.  The initial tweet, as well as the ensuing retweets, allow us to gauge our native network response to your “influence” as well as the remote response to your “influence” on your own networks through your retweet of content we produce featuring you.  This applies to all the content that we produce which will be listed below.
  2. #Cool2Follow – This is a segmentation of the total field of vetted influencers who, in groups of five, are placed in this spot on any tweet we craft manually.  This allows us to monitor your influence on that tweet through engagement targeted at your Twitter Username (replies, retweets, likes, link clicks – yes Twitter considers your @username as a link click).
  3. Thank yous – These are generated each time someone follows, likes, retweets or replies to anything that mentions our @username.
  4. Stats Blast – Detailed statistics on your account and activity from ALL activity across Twitter and on the IAM Platform.
  5. Recommended Connects – Stats will show us who is compatible and who is not and we offer these recommendations to you either in a tweet or DM whichever you prefer.
  6. Retweet your latest ten tweets and your pinned tweet – We will retweet your last ten tweets on a given day that we choose.  If you want them posted at the ideal time for your channel, then that is not free, but we can discuss this.
  7. #TopInfluence #TwitterChat – our weekly TwitterChat using the hashtag #TopInfluence where we discuss all things influence and more.  While you can get a focused session on Wednesdays starting at 1PM and ending whenever our fingers fall off, we recommend that you monitor that hashtag all throughout the week because influencers like you are encouraged to post to that hashtag on all things influence.
  8. Audacity Kings and Queens List – our yearly ranking list of those who have audaciously engaged and show real initiative in methods of engagement.
  9. Professionally crafted partnership promotions – we will collaborate with anyone and create professional creatives for that collaboration as long as there is clear value present for both parties.
  10. Speaking engagements – we will collaborate with anyone and create professional topics for discussion and carry forth that speaking engagement as long as it results in a clear and present value for both parties.
  11. Podcasts and video – we will collaborate with anyone and create professional sessions and video content on defined topics and carry forth the sharing or collaboration as long as there is demonstrable value for both parties.

This list is growing daily.  There is an opportunity for “plugs” to be inserted anywhere and everywhere in any of these directions we are going with our products and services.  We insert those plugs as you earn them by participating on the IAM Platform.

So it’s not a trophy for everyone, but it is meritocratic.  As you participate your metrics show it and you receive a promotion.  We will always inform you of any promotion that you are qualified for and you can refuse to participate at any time.  If you refuse to participate AFTER a promotion is run, we cannot remove you from any promotions that have already run.  They are part of the Twittersphere, presumably forever.

We offer both FREE and PAID products and services, just like anyone else does.  So if you ever want to know more, ether pop over to our corporate website, or DM us.  We would be happy to discuss any project you have in mind from web development, app development, and data analysis to SMM and more.  We are the World’s Largest Information Professional’s Network.  If it needs to be done, we can get it done, together.  Ultimately we leverage the social in social media.  That is a powerful thing.  As we all participate we all grow this platform and that is power that all of us can use.

Again, if you have any questions, just reach out to us via DM or email at admin@iammarketingmedia.com.  Either way, we are quick to answer.  You can also reach us at www.facebook.com/iamplatform using Messenger.

The point of all this is to provide a place where influencers can go to SAFELY interact with vetted individuals who will not spam them and who will do no harm.  That is worth something to everyone, so let’s build this together.  Plus as we go along we can teach others and help them see that methods that harm do not have to be used if we all participate together to help each other.

See you on the Platform and thanks for listening.

All my very best always,

Benjamin Alexander De Mers
Founder and CEO
IAM Platform Continue reading “IAM Platform Influencer and Super Stars Qualifications”

The Magic In Giving

IAM Podcast - How to monetize your blog

This week we have seen some pretty volatile stuff, haven’t we?  First @TonyRobbins sticks his head where the sun doesn’t shine and tries pushing an agenda with a real victim of sexual abuse because he was tone deaf immersed in his own “juice” (and for the record I don’t think Tony is a bad person, he just really, really allowed his ego to get in the way).  Second, we have more revelations that Social Media Platforms are doing more with your data than they should be (frankly I think we all suspected this).  Finally, we have all forms of e-commerce architecture coming under scrutiny as the government begins to probe taxes on the Internet.  What a week.

Some great examples of areas where giving has gone awry.  No?  So let’s examine giving and kindness and how it can be used for good and for growth and benefit to all.

In order to do that we first have to examine the word itself.  Giving is the act of exchange without expectation of return.  Giving differs from investment and does not consider returns.  It is a release, not a grasp.  For this reason, it is free and whatever is free is powerful.  It is not enslaved to emotions or agendas.  This is precisely why giving has the potential for magic.  OK enough blabbing.  Let’s examine some concrete examples.

The first magic you experience when you start giving is the breaking down of walls and trenches that desperation builds.  It does not start slowly either.  It’s a freaking avalanche.  Why?  Because nobody, literally nobody, wants to be crushed, they want to crush it!  So they see the energy of your giving and in their starved state they crave it and do the same.  This explodes exponentially and soon every boat rises.  Give and you shall receive.  It’s a law.

The second magic you experience is the idea that promoting others promotes yourself.  It is also known as the principle of referral.  This is a very powerful magic indeed.  The formula for successful referral is successful advocacy.  This means that you must choose a format for a referral that allows your promotion of others to also promote you.  Further, you must choose a format which allows the promotion of other’s promotion of you to refer back to you!  Social Media is inherently capable of this.  Posting and sharing are built in with a tag to your profile so no matter where the original post goes, it includes you!  This allows you to forget about you.  Yes, forget all about you and start promoting others.  In essence, you start to realize it’s all information.  The sharing of information and humans love to share information that is relevant and the greatest relevance for humans comes in the form of other humans.  That is why Social Media is such a popular form of information exchange.  Social Media is not the only form of information exchange, but it is a very popular one for the reasons mentioned above.  And that, simply put, is magic.

The final magic you will experience is exponentiality.  This is like cloning yourself, or the ability to be in several places at once.  This is also known as the principle of bilocation.  Right now, on the Internet (which is really only about 13 or 14 years old), we have a full on land rush/land grab.  It’s a veritable New Homesteading Act.  Yet we are faced with a problem.  Have you ever seen the game where you place a human in a glass tube and blow money around and the human tries to grab as much money as possible in a defined amount of time?  What you experience while watching that is exactly what is happening online right now.  However, just like there are those who find ways to scoop up the cash effectively and there are those who are overwhelmed and gather no money, the same applies to this land rush.  The New Homesteaders are the Content Providers and the New Homestead is the Internet and Content Provider Platforms.  Once you understand this your orientation to content shifts dramatically.  As this shift in your understanding starts to grip you, you begin to feel the panic of the sheer size of the information that you about to process.  You realize quickly that you are not able to process enough content to make even the slightest dent in the massive momentum of the already existing information that is exponentially increasing every nanosecond of existence.  Even your own personal generation of information exceeds your ability to grasp and control it completely.  This is where the principle of bilocation works to your advantage.  Leveraging the first two principles we have already covered, we achieve the magic of bilocation.  Our action here is advocacy and being creative about advocating the content of others so that they are motivated to move your content and add their own “spice” to it.  Pretty soon you have a wonderful concoction that powers everyone who is participating.

A great example of this is the #TwitterChat.  Centered around the lowly hashtag (any hashtag will do), a group of dedicated individuals can create what is known as a  “#Trending” topic which gets blasted to anyone who is looking for that hashtag or mentions words that contain it.  With a potential audience of 500 million, that can get massive fast.

My good friends Marsha Wright (@marshawright) and Madalyn Sklar (@MadalynSklar) have mastered the #TwitterChat.  Marsha currently has over 5000 dedicated Tweeters engaging her content and promoting their content as well in a veritable smorgasbord of synergy that promotes the magic of giving using all three principles we covered today.  Her #TwitterChat #ThinkBIGSundayWithMarsha is always trending and covers entrepreneurship, motivation, B2B, kindness and trending topics.  Madalyn Sklar, another #TwiterExpert, has built an amazing #Twitter centric community discussing #TwitterTips.  These can be surprisingly structured and cohesive even though when you peel back the layers you see the amorphous nature of the gathering.  We “relate” to the subject that the hashtag centers us all on and that provides something out of nothing, MAGIC!

I hope that this helps you see a bit of magic today and helps you to understand that the reason you are not growing is not that you are not working hard.  It is because you don’t have strong magic helping you.  You need this magic to help you and if you will just reach out and start the journey on the path of giving you will experience an unbelievable tsunami of growth that will make waves.  Riding on that wave like the best pro surfer is you and everyone else you touch!

See you on the Internet!

Benjamin Alexander De Mers Continue reading “The Magic In Giving”

Enacting Your Marketing Plan

In a previous article I wrote about Zombie Marketers I mentioned that one of the keys to enacting your marketing plan was to decide your orientation to the marketplace so that you could properly assess your marketing plan and its strategy points.  Today I am going to get into that, what it means and how you can start today to get in line with your orientation.



In the Zombie Marketing article we were addressing follower churn and empty activity that was outside of the focus upon the gap you are addressing in the marketplace which you are going to deliver products and services to.  We also talked about the tangible evidence you must demand of your focus in order to vaccinate yourself from the Zombie Virus.  What we did not discuss was the components of a really great marketing strategy once we have added value to our demands.

Whatever your focus is, it is imperative that it be the single most important tool in your box.  It must be your HOME.  This will drive what activity you will engage in and how much of that activity is relevant to your focus.  Without the focus, you cannot identify what makes up the gap and what does not.  Then you are infected again and you are wandering off point.  That is how you lose value.  Time is valuable and if you are not using 100% of your available time focused on your gap filling (which informs your product or service) you are wasting your time.  In fact, if you are spending most of your time just generating content churn in the hopes that it will produce stats, you have already lost your value.  Why?  Let me tell you.

I have talked with many top influencers who have sought my expertise as an Information Scientist about what it is that was their greatest discovery during the inevitable learning curve that is the first 6 to 10 months of a social media marketing career and 90% of them tell me it is the discovery of a definite slap in the face when they try and monetize a life consuming amount of effort in producing traffic STATS.  Furthermore every one of them told me that the number one secret they are afraid to tell anyone is that their engagement numbers do not follow any focused product driven connection.  In plain words this means that they are swallowed up by a hoard of ZOMBIES who chit chat with them but do not engage their products or services.

You all know what I mean, you send out a thousand pieces of content and that gets passed along, but then you write a blog piece and you get ZERO clicks but you get a million retweets.  Now it seems almost statistically impossible but there it is staring you in the face, the absurdity of it making you livid and pushing you to try even harder.  “This can’t be! I must not be trying hard enough!”

NO!  Stop, that is where this article is going to demand that you get off that train.  You are going to kill yourself with stress and overwork!  Have you ever heard the statement, “work smarter, not harder?”  Well this is exactly the point at which you need to stop doing meaningless tasks that generate equally meaningless stats with no VALUE and start to develop a marketing strategy that is focused on your gap, your specialization, your niche.  There is a reason that the really successful niche marketers are successful.  They understand that you have to enable and empower a concentrated segment of users and it is that empowerment that creates the brand space that everyone is loyal to.  Then it really does not matter what you offer they are going to buy it, and with real hard cash.  Of course you want to put out quality products and services so your reputation does not tank, but really you could put out a quality anything as long as it speaks to your gap and it is going to rocket off the shelves.

Neil Patel is someone that I admire tremendously for this very reason.  Neil is a spectacular VALUE guy.  He understands the value that he has identified and sticks to it.  He does one thing and he does it well.  He spends ALL of his time on those things which promote ONLY TO THOSE WHO ARE INTERESTED IN HIS GAP and then he creates products for that gap and closes that gap for each new loyal member.  Then he pretty much has them for life.  That is the genius of gap marketing and focus with a strategy that revolves around your value point.

So what is your value point?  What is it that is going to get real live people to identify with and rally around and defend?  What is going to get them to be fans, rabid fans of that gap and its closure?  For Neil it is Social Media Marketing, specifically monetizing social media and blogs.  The genius of his system is that he can talk about any subject he wants within social media and blogs because his niche is a gap that focused on the medium not the message.

We did the same thing here at IAM.  Information Access and Management (IAM) Platform identified a niche within the Information Professional community that spoke loudly to the lack of NON INSTITUTIONAL IN THE FIELD SUPPORT and MARKETPLACES so that Information Professionals could learn and expand their influence and empower themselves within the marketplace and AS the marketplace.  This was not present in any of the pay for clubs and associations, not in any strategic and connected way anyway.

So this allowed us to identify our VALUE point and to rally around that gap and get serious buy in on the part of the users.  At the end of the day we discovered the secret that everyone will eventually discover, you cannot be disconnected with your users, in fact you have to let them all in and own the place.  You are just there to build it and guide it so that it stays focused on the message and avoids Zombieland.

So enacting your marketing plan relies entirely upon the identification of your value point, finding a gap within the existing follower base that you have and then shaving off that which does not apply to that base (cutting all the ZOMBIES – painful but necessary) and then reaching value and building from there.  I would rather take twenty targeted motivated high level fanatical users than ten thousand content surfers any day, and so would you.

So get off the follower churn celebrity train.  If you get that, don’t let it get to your head.  You are a marketer and only one things matters, sales.  Getting too wrapped up in meaningless numbers blinds you from enacting your marketing plan, which is supposed to be laser focused on closing the gap you have identified and producing value.

Is your activity screaming focus, value point and marketing strategy or is your activity screaming, “I have to keep up the follower churn or I am not going to rate as a content churner (ZOMBIE).”  Finally let me ask you this one question that usually pulls the pants down to the ankles in front of everyone, “how many actual sales have you gotten from your millions of interactions?”

The reason we harp so much on focus and value is that you have to have both in order to build a funnel.  You have to funnel at some point.  That means you are not trying to strive to be popular and yet starving to death in a sea of plenty.  That means you are going to be surrounded by your lean and mean tribe of voracious fanatics pushing your mutual kick ass machine.  You need to identify your tribe and get about being Spartans and Trojans.

Focus, find your gap, find your value point and open up your gates to that.  Market test the message and let everyone know they are as important as you in building your tribe.  You might be the tribal leader, but really you are just one out of ten thousand kick ass no nonsense tribe members  getting shit done. Continue reading “Enacting Your Marketing Plan”

Are You a Social Media Zombie Marketer?

When it comes to your marketing time and money, there is a serious threat to your effectiveness in the marketplace today.  That threat is not just a passive threat, it is an active threat and it exists for one sole purpose, to eat you, literally from the inside out.  What am I talking about?  I am talking about the latest denizen of the Web 2.0 explosion, The Zombie Marketer.

Wtf is a Zombie Marketer?

So what is a Zombie Marketer?  A Zombie Marketer is anyone who cannot back up their sales proposal with either qualified leads or actual sales statistics which provide tangible evidence that whatever they are doing to promote a product or a brand actually produced a sale or a qualified lead.  Any other definition is what we call “snake oil marketer”.  You get the point.

Every single so called innovation in sales rides on the back of the workhorse of the industry, engagement.  Whether that is cold calling, direct mail, door to door, face to face or advertising, whatever sales is, it has to include these legacy (and still effective) historical lead generation techniques.  Without this connection any B2 whatever campaign is going to be infected with the Zombie Virus.

Connection is the key word.  Most experts agree, and you can read an excellent research supported article here to bone up, that Social Media Marketing is a bloated failure when it comes to production of qualified leads and actual sales in the B2B marketplace when compared to our baseline identified previously.  Where there is hope for Social Media Marketing is in the B2C (business to customer or consumer) marketplace.  Knowing which you are targeting is essential for not contracting the Social Media Zombie Virus.

So are you vaccinated?

Contracting the Social Media Zombie Virus is deadly.  There is only one escape once you have it and that is to end your life, your business life that is, because once you have contracted it, you will sink every dime you have into the hype and be left high and dry while the Zombie just moves on after infecting you and sucking you dry.  Worse yet, in most cases YOU actually become the same trying to recoup your losses by doing the same to others.  So it is imperative that you get vaccinated immediately.

You need to start by understanding just exactly what it is that you are doing.  We’ve written a few pieces of a new series on monetizing your blog here and here which lay a really good foundation for understanding where you stand when you are beginning on the path to content marketing, which is the fancy schmancy term for social media marketing.  But that does not quite cover you with the full vaccination.  Of course you need to read.  Google Zombie Marketing, Zombie Marketer and other keywords and do some reasonable research.  It does not take long to get boned up.  Then you need to get a grasp on your orientation to what the Web can do for you and in particular Web 2.0.

We are all about orientation here.  We think it is the single most important factor in ensuring your success.  Most people do not take the time to orient (position) themselves properly in the marketplace they have gone, “ooooh” and, “aaaah” googly eyed over.  The first thing you need to do is splash some cold water on your face, slap yourself a few times briskly but not too hard on the cheeks and wake yourself up from the hype.  Ideas, work, results.  OK?  That mantra NEVER CHANGES and fuck anyone who says differently.   Seriously.

So what orientation are we going to need to complete the vaccination?  First thing you need to do is recognize whether you are a Business to Business practitioner or a Business to Consumer practitioner.  If you are a Business to Business practitioner (unless your product works with Social Media Marketers – but even then buyer beware), then you should exit this game immediately and pick up the phone and tunnel into the decision makers with the tried and true methods we mentioned earlier.  If, however, you are a Business to Consumer practitioner, then read on.

Business to Consumer practitioners work with individuals who are looking for what I am calling an “endless fix”.  That “fix” can be anything that comprises the details of their life.  In this category, the sky’s the limit for the effectiveness of Social Media Marketing BUT you have to avoid the Zombies.  So how do we vaccinate ourselves from the dreaded Zombie Virus in B2C connections (love that word, connection)?  We do the same thing that traditional methods demanded of us.  We require that there be a tangible evidence based result from our efforts.

Unlike the B2B marketplace, the definition of what we call a deliverable is vastly different in the B2C marketplace!  Here a so called traditional “soft lead” may be exactly what someone is looking for right then and there, right now.  Knowing a person’s NOW is one of the hottest topics for mentoring in today’s Social Media Marketing Marketplace, and we will talk about that in another article, but for now let’s stay focused on the topic at hand, ZOMBIES.

Your vaccine is going to be the rock solid understanding that you have to ask questions, hard questions during engagement with your CONNECTIONS so that you understand without a shadow of a doubt that whatever gap it is that you are marketing to is rock solid present in the tribe you want to gather to market to.  That’s it.  It’s really that simple.  Enacting that is a bit harder and we will cover that in another article as well.  But we need to get laser focused on exactly what wastes your time and money or you are not going to get out the door before you are infected.

IAM Platform spent years working with Information Professionals worldwide and finely honed an audience of hundreds of thousands of Information Professionals across a growing number of categories of specialization and today includes anyone who SUBSTANTIALLY works with information even if they do not have a degree in the area of study.  We consider serious lay professionals to be Information Professionals.  In this way we know exactly what our target gap is, it is information in general and in specific those who work with it, professionally.  Once we knew that, we knew exactly what we were in need of and exactly what our audience was in need of.  When we got that far we created VALUE.  And that, Ladies and Gentlemen is what we gave our vaccine as a name.  We call it ValueVac.  Value will obliterate entire hoards of Zombie Marketers in an instant and keep you safe should you get some splatter on you in the process of hacking the undead out of your marketing game plan!

Always be seeking the VALUE that you have carefully honed as your specialty and your focus.  REMEMBER, just saying you are a “content marketer” pretty much places ZOMBIE as a big fat red assed baboon tattoo on your forehead.

Lookout soon for our articles on Knowing Your NOW and Enacting Your Marketing Plan!  We will also be following that up with the introduction of our newest Social Media Marketing Product, Certified Organic Social Media Marketing (COSMM). Until then, you should be on 360 degree mode from now on looking for the ZOMBIES, they are everywhere.

PSSST: Knowing what you know now may also just allow you to save a few before they fully turn!  However, remember, they are zombies!  They may just laugh at you for trying to stop them from laughing all the way to the bank with other peoples hard earned cash!

What’s wrong with ripping people off you ask?  It’s destroying the marketplace and that means it’s ruining the potential Social Media has to be a legitimate business for Information Professionals.  We will not make any bones about it, we are AT WAR with the Zombies, you should be too. Continue reading “Are You a Social Media Zombie Marketer?”

How to Monetize Your Blog (Series Pt. 2 – Content Generation 101)

In part one of this series we talked about the structure of the pathway which leads to your blog.  We did this so that you would have a solid understanding of the particular dynamics and realities that make up the world in which your blog exists.  This understanding allows you to not have any misconceptions about what it is that you are about to embark upon and also allows you to know what it is that you will be marketing and who is responsible for the product that is being marketed.  All of that points back to you and with that in mind, I hope you have done your homework that was assigned in part one and spent some time filtering down to that distilled version of yourself that is you, your voice.  You are going to need it.

So let’s get started with content.  What is content?  What is the kind of content that we are looking for?  What kind of content is the best content to produce and how do I go about acquiring/producing it?  Well, first let’s not get ahead of ourselves.  We have to talk about the orientation to content generation just like we talked about the orientation to the medium in which we were creating in part one.  This will allow us to understand better the types of content which are productive and the types of content that are destructive to our growth.  After all, that is what we want. We want our voice to be heard and we want to grow the number of people who hear it.  Right?

OK so let’s talk about orientation.  I don’t know if you know much about the content landscape, but it is vast and there are tools that help with creating content but they all boil down to three types of content.  The first is regurgitated content, the second is solicited content and the third is original content.  Within these three categories there are two main methodologies whereby this content is disseminated.  The first is automated and the second is organic.

So let’s talk about the three types of content. First, regurgitated content is content that we scrape from websites or that we pass along from someone else once they have created it.  If they have also scraped this content then you can quickly see that content passed around ad nauseum until everyone is puking and suffocating in the stench of that cesspool of unoriginality.  OK that may be a bit dramatic, but you get the point.  Second, solicited content is content that we solicit from others.  This may be automated, like when we subscribe to an RSS feed or join a newsletter mailing list or it can be original, like when we inquire concerning a guest blogger or guest podcaster on our blog or on our show.  There are more, but the idea is that whenever we approach someone to acquire their content, we are engaging in solicited content.  Third, original content is content that we produce ourselves with original research or experience as our guide.

Now let’s talk about the two methods of content generation.  First we have automation.  This is where information technology allows you to broadcast pre-selected content spaced out over time or all at once.  In some cases you have control over what goes into the broadcast and in other cases you don’t.  It just depends on the info tech you are working with.  Incidentally, original content can be automated.  Tools like HootSuite allow you compose original material for broadcast and schedule it for posting at a later time that is optimal for it to be seen on your social media channel.  Second we have original content.  This is content that you produce with an original voice which references your research or your experience.

So which is better?  Is automated regurgitated unoriginal content better than original hand posted content?  Is bigger better?  Is more, well, more effective? The answer to that question is relative.  For certain greater quantities of broadcasted content are going to attract a ton of attention, at first, but soon this overwhelming tsunami of information overloading the channel is going to get flat out ignored.  So as you can see, you can have an initial bang from automation, but at the end of the day, your tribe tunes out and eventually drops you as annoying.  Not a good way to impress your tribe and certainly not a good first impression.  Now before I go and say automation is for the birds, let me say remember when I mentioned the automation of scheduling your original content?  THAT IS OK.  That is, in fact a great way to keep your content rolling out on a regular basis for consistency that your tribe will appreciate. Plus it frees you up to do other more spontaneous things that will spice up the mix later.  So it is understanding how NOT to use automation (zombie marketers are on my shit list and they should be on yours too because they ruin a good thing, every time) that is as important as understanding how to use it.  And for my money, automating your original content is OK.  We will get into the benefits later in the next part of the series when we talk about engagement, but for now we are sticking to one subject so that we can make that crystal clear in your mind, OK?

Now, let’s talk about that voice again.  You know the one you worked on?  Right?  That is going to be the basis for your original content.  That is going to be the story that everyone hangs on your every word for because it is unique and authentic and unapologetic and it speaks to them because it makes them feel something unpredictable.  It makes them feel YOU and by really feeling you guess who they also feel?  They feel themselves!  That is a powerful thing.  So this power is what is going to inform your original content.  Now I am not going to make any bones about it, I am a straight up in your face evangelist for original content and I am at war with zombie automated scrapers who are puking out automated dribble that is sometimes weeks old and clogging up the infosphere.  So when I start talking about original content and what it means to the social media scene I am talking about my passion!

Sure, I understand the temptation and I understand the initial question many have about, “well Benjamin, how do we get started?  How do we get the ball rolling?”  It is easy to fall to the temptation of zombie marketing because we want to feel that bang of incredible response, but it has no substance and dies off quickly while ruining our reputations.  Original content is never going to do that.  Especially if it is hardcore dedicated to that beautiful and amazing voice that you now have.  So what did you discover while you were doing your homework?  What is your passion and what does your voice sound like?  Rest assured, you will quickly find out if that voice is original or not.

Now the third part in our series is going to deal with engagement.  Right now you are in a solid position regarding your foundational understanding of the structure of your content enterprise and the product you are going to market (and if you were getting my not so subtle admonitions earlier you know what kind I prefer and what kind has worked for me).  When you begin to speak with this original voice you are going to start gaining interaction.  Just as it was and is critical that you have a foundational understanding of your orientation to the structure that your content business resides within and it was critical that you have a foundational understanding of your orientation to the types and methods of content available to you, so it is equally critical that you have a foundational understanding of your orientation to interaction and engagement and that will comprise our third part in this series of monetizing your blog and we will entitle that Engagement 101.

So look for that release.  I will get to it soon, for now read over this a few times and your homework assignment is to start writing with your voice and sending it out to some friends and family for their reactions.  Ask them questions about whether it makes them laugh or if it makes them think or if they feel you are being contrived or genuine.  Your goal is to get raw.  To get down to the nitty gritty of what you really think and be able to say that in the rawest way you can without looking unsophisticated.  Sophisticated raw.  That is what you want.  You can do it.  Now you know why I said if you skip the first homework assignment you would be in deep deep doo doo!  So if you did not do the first assignment, do it now and then get to the second so we can get on with Engagement!

Until then, Stay AWESOME! Continue reading “How to Monetize Your Blog (Series Pt. 2 – Content Generation 101)”

How to Monetize your WordPress Blog (Series Pt. 1)

Sounds easy doesn’t it?

No?  Not buying it?  Whelp, no worries, that’s where we all started.  Just wondering, day in and day out, how, just how, did they do it.  How did guys like Neil Patel and gals like Tamara McCleary do it?  How do they make five figures a week basically shuffling information?

Well, the answer is manifold.  There are lots of things you need to learn and lots of things you need to master in order to really pull that kinda dough from the World Wide Web which just happens to be the greatest opportunity for advancement humanity has ever conceived.

The first thing you have to do is orient your mind to a whole new way of thinking.  This involves answering three fundamental questions.  1) Just what is the Internet?  2) Just what does it do?  3) Just how does it work?  In order to capitalize on something we have to understand it first.  I personally believe that many, many people stumble and fall at this Internet Business Thang because they truly just do not understand how truly different the Internet is and yet still grasp how fundamentally the same it is as well. So let’s answer some questions and see where you stand on your understanding.

What is the Internet?  The Internet is not a place.  It is not a thing.  It is a network of things that together create something else.  From the physical infrastructure that supports the Internet to the basic protocols that allow it to move data packages about, it is like a big package factory, warehouse and delivery system for the world’s data packages, regardless, truly, of the content that is in the packages.  So that is the first thing you have to understand so that you can rightly orient your mind to the Internet.  It facilitates YOU and YOUR content and really does nothing else.  OK?

Now the second question.  What does the Internet DO?  Well, as we mentioned above briefly, the Internet moves packages.  It does not care what is in the packages, it just moves them.  It uses protocols, known as Internet Protocols, which are like delivery routes, and Internet Protocol Addresses, which are like destination points, to move packages from one place to another and make sure that they get there.  So that is the second thing you should understand if you are going to wrap your mind around the Internet.  Again, YOU and YOUR content are still firmly NOT being created by the Internet.  This is key to understanding how to monetize your blog, which is way down the road from where we are now.  So follow along further here to the AHA moment, OK?

Now to answer the third question.  How does the Internet Work?  As we have previously briefly mentioned, the Internet is a support structure for the movement of Packages.  What is in the packages is irrelevant.  The only thing that matters is that there either is or is not a package and where it is going.  Because the Internet does not care what is in the packages it is moving, literally anything can use this package moving system to manipulate the way those packages move from one place to the next.  This is where we start to understand HOW your blog came to be in the first place and how you can understand that it is a TOOL for you to tailor the content that is in the package that is being moved about so that it speaks about you.  But we have one more thing to cover.  Remember when we discussed being able to influence the way packages are moved from one place to another?  It is precisely this capability that allowed Sir Tim Berners-Lee (sorry Al Gore, but he was the REAL inventor of the World Wide Web – Al actually had something to do with the creation of the Internet) to envision and create the World Wide Web.

By now you can see that the Internet and the World Wide Web are decidedly not the same thing. This is a cause for confusion that leaves many not understanding the power of either and therefore not understanding how to orient themselves for a solid business footing in either.  So now that we have established the answers to the three fundamental questions and we understand what the Internet is, what it does and how it works and we have now seen that it is compatible with products that can be built to enable a certain way of moving packages from one place to another (as distinguished from the total flow of packages moving on the Internet) and we understand that one of these products is the World Wide Web, we can now get to your Blog.

Remember when I mentioned Internet Protocol Address?  Well the World Wide Web uses these and creates another very important addition, like a postal code, to the Internet Protocol Address, it is called a Domain Name.  This domain name is a unique identifier which allows the personalization of the Internet Protocol Address.  Up until now, the Internet did not care what was in your package, right?  Well it still doesn’t but the World Wide Web, which is built using the structure of the Internet, does.  It cares very much so what is in the packages you are sending. It shows its care for this in the very structure that built it.  That structure is called a semantic markup language and just like you use words and sentences and paragraphs and pages and books and volumes and libraries to organize and  transmit information from one place to another in the brick and mortar world, so to the World Wide Web has created a language system to organize and transmit a digital copy of all that we have in the real brick and mortar world.  The structures in this language have certain “tags” which allow us to tell the difference between a cat and a dog or a still image and a moving image and so on.  How we refer to those objects is different than how we move them.  The Internet is going to move the package no matter what is in it but the World Wide Web is only going to move packages with a certain type of content.  This content is what is designated and defined by the language of hyperlinks and the structural language of the World Wide Web, namely Hypertextual Markup Language or HTML.  Just as there have been many iterations of our human speech based language, there have been five iterations of the machine language we call HTML.  Betcha you did not know that!

So how does all this relate to making money with my BLOG?  It relates because of what we said about orientation, remember?  Now that you can see the nuts and bolts of this “thing” we use you can position yourself to make money on it.  The most fundamental understanding of this educational moment we are having here together is that WE ARE STILL RESPONSIBLE FOR THE CREATION AND CONTENT OF OUR CONTENT.  We are still responsible for the context of our content and its value.  We are converting our brick and mortar world value into a value that can enter the packages that are moving on the World Wide Web.

Although this sounds like a lot of work, it really is not.  See your BLOG is run by a software that is built to make the conversion of YOU into a package that can be sent throughout the very unique delivery system of the World Wide Web plug and play easy.  You are literally publishing yourself and everything you see and hear, and taste, and feel and think, get it?

Now, nobody wants to experience everything about everything (well I do, but then again, I am decidedly NOT normal), we just want to experience this thing or that thing and we want to do it when it is appropriate and relevant, right?  We want it to SPEAK TO US.  So how do we get it to speak to us/them/everyone?  We use what we have learned and we write about it envisioning how it is going to be witnessed by those who have opted in to receive our “packages”.

So you can see now that it is not so very different than you already know how to make money in the brick and mortar world, it is just that you have to embrace the way in which things move and how people access things on the World Wide Web.  For one thing, and there are countless “things” you are going to have to learn about how it is also very different than your brick and mortar reality, it is a ton more IMMEDIATE than you have ever experienced in your life.  That means that what you are is immediately translated, without filters, without history, without context, without any understanding except what you have given it right then and there.  In fact the only way a package on the World Wide Web has any meaning is if it is linked to other packages in a meaningful way by YOU.

Remember those hyperlinks we talked about?  Remember that whole Internet and World Wide Web relationship we talked about?  Remember that whole World Wide Web and Blog relationship we talked about.  Well, I have to let you in on a naughty little secret.   Those relationships are NOT monogamous!  (Oh shoot, the cat’s outta the bag and she’s screaming!)  That’s right, there are countless other “things” that have relationships with the World Wide Web “thing” which in turn is just one relationship that the Internet has with many other “things”  That is how we get the term Internet of Things.  Of course to really blow your mind I would have to tell you that all of these relationships can have relationships with each other no matter who starts the relationship!  Yep, that’s right, you are being cheated on constantly.  So lets say you have a SKYPE call going on and you are also using your BROWSER to surf the WORLD WIDE WEB, well, these are all “things” using the Internet to move their packages and they are also using each other to move different content within those packages in a giant Whoopsie of cheating that is only organized by the ability to do so (and believe me that ability is endless).

So as you start to develop a vision of how to monetize your BLOG, yep, your little old blog in the middle of that maelstrom, you have to first get in touch with your voice.  Remember when I said you have to SPEAK TO THEM?  Well, trying to figure out what someone is looking to hear is impossible to sustain.  It might be possible to know in any given moment, but we don’t write things in one moment, it takes many moments to craft something and put it into the digital world we know as the World Wide Web right?  For some less and for some more.  But all of us spend TIME crafting when we do finally understand just exactly what it is that we are crafting on, how it works and what it does.

So what does that mean for YOU and YOUR CONTENT?  It means that both YOU and YOUR content have to find something that is able to be heard.  WHAT?  I can’t hear you!  Exactly.  That is the point.  Now understanding the giant cluster fuck of the World Wide Web is going to make sense to you more and more. Just because you build it does not mean that they will come (well the truth is they will come, but they will not stay) it also does not mean they will hear you (well the truth is that they will hear you but will they LISTEN).  Remember, everything is connected, so everything is just a connection away, so you really DO hear it but you do not listen to it.  It is the din.  The messy massive noise machine.  So what do they LISTEN to?  They listen to YOU.  Finding YOU is the most important thing you can do.  It is also the very last thing anyone should be able to pull out of your cold dead hands when you have penned your last.  That YOU is the only YOU that YOU have in YOUR life.  It is the ONLY thing that is YOURS.  Therefore, learn to concentrate singly on YOU and get a real feel for how YOU are experiencing YOUR unique point of view.

Now that sounds a bit myopic, and believe me it is.  So at some point you will have to start relating to how this new YOU that you have discovered relates to every other YOU-person out there but you must never allow YOUR YOU that you have discovered to ever be displaced by any other YOU-person that is out there.  I am harping on this because even though there is an interminable and ubiquitous omnipresence of information out there, there is only ONE YOU.  In fact you are the rarest of finds in all of existence.  That is why for most people finding YOU is the hardest thing to do!  But if you want to make money with your BLOG, you have to do this.  You have to find YOU.

Now I know, there are tools and stuff that we have to go over and I am going to get to that in the next part of this series.  For now, little miss or mister YOU, I want YOU to go and sit down with YOU and get to know YOU.  Look at your world, your brick and mortar world and how you have formed within it.  Look at the way you relate to you in that world.  Study yourself and everyone that knows you.  Study how you relate to them knowing you.  Believe me it gets pretty complex.  So how do you know when you have studied enough?  Well, the honest answer to that is that you will never get to the end of it, and that is a good thing, but the equally honest answer is that you will get to a certain point of mastery with it and that is enough.  Basically, when you are comfortable enough to say anything no matter what anyone thinks of it, you are eligible for enrollment in content generation 101.  That will be the title of the next blog I send out.  Not sure when.  In an hour, a day, a week, I will keep you guessing (another secret you will learn) and believe me I am going to milk that anticipation with every single ounce of anticipation wringing power my fingers, palms and wrists can wring out of the world.

OK YOU, go find YOU.  Then come back here and learn some more.

OH, I forgot, if you come back before you have found you, just beware, you will eventually have to do it because you will so easily forget who you are when you start using the tools and systems that I will show you that you give up because there is one little secret I will share with you now about this whole journey you are about to embark upon.  It is a single question that every single act of diligence is going to SCREAM at you in a blood curdling pitch at ear bleeding decibels: “why am I doing this?”  If you don’t have a really good answer for that question, well, guess what, diligence does not just shut up and go away mocking you, NO, it just keeps asking you that same question like a rabid five year old.  SO you have to be ready to give that answer and there is a specific answer to that question by the way and we will get into that as we start orienting our new understandings we have gained here today with the tools and techniques that will explode your VOICE onto the scene and believe me the world needs MORE VOICE and less NOISE!

See you on the other side… Continue reading “How to Monetize your WordPress Blog (Series Pt. 1)”

Can Planned Obsolescence Become Obsolete?

Planned obsolescence or built-in obsolescence is the policy of planned or designed artificial limitations on the lifespan of anything tangible.  This could include actual physical objects or thoughts.  Anything that can be produced by human ideation is subject to the manipulation represented by planned obsolescence.  Entropy is the natural law that states that anything subjected to cohesion as complexity will eventually succumb to reversion from cohesion into its simplest structures.  This means that if you put it together it is going to fall apart.  All things do.  So, in a sense, the very Universe itself has a planned obsolescence built into it.  We age and die after a certain point and this is certainly a planned obsolescence that touches every single person alive.

But who has planned this obsolescence?  Under what circumstances is it a “natural” occurrence and under what circumstances is it contrived and to what extent is it beneficial  or detrimental in either case?  This is the question we have before us today especially as we move into the Information Age.

Information is said to be the first Infinite Product.  Some have said that data is not subject to entropy as it is a concept and not subject to physical laws such as entropy.   This may be provable or it may end up not being provable, what is certain is that we can make data obsolete with planning.  This is done with information systems which place a template upon data for a particular result which allows any number of lifespans to exist in what would normally be an infinite expression.  Yet we also find that the information escapes these confines eventually as data is recycled into new uses as effortlessly as it was confined in the first place.  Truly information wants to be free.

In the Information Economy, the idea that one could approach an Infinite Product is not only stimulating but tantalizing as well.  The idea that one could surpass the dynamics of planned obsolescence as a driver of design and, well, just about everything else, is stunning in its implications not only for the human being but the human doing and the human mind.

Imagine for a moment a world in which innovation was released from planned obsolescence or built in obsolescence.  Imagine for a moment that instead of stimulation of growth through inferiority we instead created an economy based on the ever increasing complexity of the whole.  This would mean that evolution of information and its systems would be predicated upon the ubiquitous contributions of an equally ubiquitous economy.

The extension of features upon the core model that is expanding is what I believe under-girds such creations like Social Networks and the “App Revolution”.  This has created such things as Platforms upon which a central idea spawns an infinite growth curve expanding into ever more features yet remaining essentially the same design only larger and more complex, like a fractal.  This is a contributory economy and it has the potential for unlimited growth while reducing entropy to its smallest possible emergence.

Is it time for planned obsolescence to be obsolete?  I think so.  I think we are already on the event horizon of the greatest expansion of human commerce ever.  The question is, what is standing in the way?  For me the answer to that question is in the nature of the information systems we are currently employing to try and achieve this perpetual growth machine.

We are close, but not quite there.  I envision something I like to call the iPortal.  This is a cockpit if you will that enables full immersion into the digital world and allows direct interface between the human architecture and the digital architecture.  Once this is achieved the human will be able to influence the digital and the digital will be able to influence the human.  Data will then be an infusion rather than an externalization.

Involvement and engagement are the keys to the new production of features and complexity rather than consumption.  With consumption one has to convince or SELL that consumption and the means to that consumption can be limited for gain which also limits the potential of the gain.  With involvement and engagement, participation is automatic and contains its own impetus for further growth as interaction produces stimulation towards the evolution of new products and services to further the growth in an infinitely fractal generation process.

Units of exchange can be built upon the nature of the contribution to the complexity of the whole and do not have to be limited to individual gain but can be collaborative in a natural instance of engagement and involvement.

Social Media giants like Twitter, Facebook, LinkedIn and technology giants like Apple, Google and Microsoft can orient themselves through the emerging VR world to approach the iPortal.  When we finally have a customized, personalized, fully immersed session based digital reality that is machine intelligent and semantically capable humans will finally be on the doorstep to the Infinite Economy.

So is it time for planned obsolescence to finally become obsolete?  I think so.  I think it can be achieved upon the 100th anniversary of planned obsolescence, 2024.  How about you?   Share your thoughts in the comment section below. Continue reading “Can Planned Obsolescence Become Obsolete?”

Social Media Engagement and the Greek Agora

In ancient Greece, historically the birthplace of much of Western Civilization, the political structure was a loose confederation of cities that  were states unto themselves.  Each city was self sufficient and had its own culture and way of doing things and yet all of them were united as one confederacy because they were at the end of the day of the same stock.

Of the many fascinating attributes of this confederacy was something that was called the Agora.  Not many are familiar with this or anything else in Greek culture as modern history on a general level is woefully inadequate a teaching meaningful history.  Instead formal history instruction is focused on a ruthless timeline of victors and their spoils which supposedly magically formed the panoply of culture we have today.

In ancient Greece, the Agora was a central point in the city that was held in equal importance with the temple that was dedicated to the deity that was largely the main divine patron of the city.  In this relationship geospatially the citizens were exposed to the importance of this construction.

Equally important was the function of this structure.  It was the place where democracy was born.  It was the place where all ideas were equal and that in order for any idea to have credence it had to withstand all critique and still have validity.  In this way the ideas of the most common of people stood face to face with the ideas of the most powerful in absolute equality and vulnerability.

So what is the importance of the Agora to today’s Social Network conversation you may ask?  I think it means a great big deal.  In the days of the Agora, there was a courage that was born of everything being game.  Not only from a political sense but from an economical and even domestic and religious sense.  In this way, a very important element was injected into every single aspect of Greek life.  It was reason.  The idea that even religion was subject to the reason of the faculties of the human mind was not only revolutionary it was unique in all the world and eventually formed the basis of the modern Western mindset.  In today’s world we have what we call “safe spaces” where ideas are encouraged to have validity just because they exist.  There is no temerity to these ideas at all. All anyone has to do is come up with something, however banal, and it is automatically granted license.  This leads to a particular kind of deafness that leaves humanity at a loss, not a gain.

Engagement is supposed to be the hallmark of human interaction, yet it seems that we are moving away from such things and instead are creating spaces in which we can conceive of entire realities that are completely disconnected with interaction.  Progress is now relegated to the silence of extreme subjectivity and discourse is slowly dying to the point that we literally do not know how to relate to each other anymore and therefore choose not to and craft our tech to enable such retraction.

Being social is an organic process, as fundamental as breathing.  We are supposed to be engaging with each other and achieving that surprise that the combination of thoughts produces.  We are supposed to be strengthening each idea in the Agora of transparency.  We are supposed to be audacious.  But we are far from that.  We are instead scared, withdrawn and living in our virtual white castles where only those who think exactly like we do live.

There is a reason for diversity.  It produces strength when diverse elements are combined.  We need look no further than our own DNA to realize this is true.  When like DNA is combined it produces deformities that are detrimental to the success of the organism.  When unlike DNA is combined it produces the strength of both without detriment to the success of the organism and instead to the benefit.  The same applies to ideas.  We need to engage more and retract less and let ourselves be open to the shaping of our ideas such that they can be strong and lead us to even greater interaction and evolution.

The Agora is our example and we need it now more than ever. Continue reading “Social Media Engagement and the Greek Agora”