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Advertisement Collaboration Strengthens Business Intelligence Offerings of Community-Centric Aperity Beverage Data Exchange
Louisville, KY (October 27, 2020) – Two Louisville-based data technology companies, each challenging the norm in their respective markets, are partnering to continue to push the envelope for the beverage industry. Aperity, Inc., an innovative provider of data management and analytic solutions for supply chain partners, announced today that advertising technology provider El Toro has joined the Aperity Beverage Data Exchange. As part of the partnership, Aperity will now utilize El Toro’s suite of data and digital marketing services, including advanced analytics, mobile location marketing and IP Targeting, to help beverage supply chain participants seamlessly target consumers and maximize sales.
Earlier this year, Aperity launched its revolutionary Beverage Data Exchange, the industry’s first open community-centric data solution that helps facilitate business insights between supply chain partners. As the entire beverage ecosystem is looking for an alternative solution to the industry’s norm of inflexible and closed black box products, the Aperity Beverage Data Exchange truly changes the landscape with an open, inclusive platform and marketplace that gives all of a brand’s supply chain participants full data visibility and transparency as well as enhanced ability to collaborate. With a …
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