IAM Platform Professionals get the research done to present the content you need to stay fresh and relevant. These sources are carefully curated for you by hand to allow you to stay at the cutting edge of Inbound Marketing. Enjoy!
Inbound marketing provides improved customer experience and tries to build trust by offering potential customers information they value via company-sponsored newsletters, blogs, and entries on social media platforms.
Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while outbound marketing pushes the product through various channels, inbound marketing creates awareness, attracts new customers with channels like blogs, social media, etc.