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Click bait: How fake clicks are laying waste to digital marketing

click bait: how fake clicks are laying waste to digital marketing

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IMAGINE you are a brand with a digital advertising campaign. One of your main goals is to reach a certain number of downloads and in-app activity. Mobile marketers like you spend millions on global campaigns, using Google, Facebook, Twitter and various other platforms to place trigger-inducing advertisements where you think consumers will see them. For many companies, it’s all about using data to predict where consumers are going and getting it right.
But what if the data is phoney, the sites where the clicks are going are fake, and in fact, the traffic tracked is non-existent and originating from a software program designed to generate forged data?
Fraud in advertising and marketing has evolved from individual scammers into an organised cybercrime that is harder to spot but easier to pull off.
Not surprisingly, it is in the high-traffic, high-value mobile space, where brands want to be, that fraudulent agencies are increasingly targeting. Businesses that rely on externally provided data to place online ads are foiled by tactics like malicious bots – which replicate the behaviour of a human – or device farms – which create fake devices that generate “user” activity on non-existent devices. These tactics directly impact marketing campaigns …

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Top 18 Digital Marketing Automation Tools by Experts in 2020 | The Uni

top 18 digital marketing automation tools by experts in 2020 | the uni

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The digital marketing concept has become a popular topic to discuss. Online business owners show their high interest in the digital marketing concept to position their website high on the searches. Not only this, but it is also followed by them to catch the eye of consumers. Here are the top 18 digital marketing automation tools by experts in 2020.The big topic of automation tools on everyone’s mind.Simultaneously, digital marketing is a vast topic that includes email campaigns, promotion on social media, content development & creation, and several concepts are still adding to reach the target audience.Reaching your audience.When you succeed in reaching the majority of the audience, then the next step is to analyze the efforts you have made to accomplish your desired set goals. After all, analyzing the overall performance of your webshop in terms of sales, rankings, reach and conversions, etc. are necessary.This is the situation when several digital marketing automation tools come into play and give detailed information about sales and marketing activities.What is digital marketing automation?Digital marketing automation is those software platforms, specially designed for digital marketers and other marketing departments to promote on multiple channels online and track its …

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TikTok- why add it in your Digital Marketing Strategy

tiktok- why add it in your digital marketing strategy

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TikTok is a social app of the Chinese company Bytedance. Just like Vine (RIP), TikTok allows people to record and share short video content and, an aspect not to be underestimated, in 2018; it was the most downloaded application from the different stores. Theis social network has about 800 million active users every day to date. Many people prefer to having TikTok followers to become influencers over there and leverage this platform.
How TikTok works
The two most important sections of TikTok are the ‘home’ and the ‘discovery page.’ Opening the app, you enter directly on the homepage, where you can see the latest trend videos of the most famous creators.
The diversity of TikTok compared to other social networks is to start experimenting; there is no need to follow anyone. The contents are shown as soon as you access the app, and, when you start following your friends, you can find both types of videos on the homepage.
Through the discovery page, on the other hand, it is possible to search for users and hashtags, as well as browse the current trends and challenges.
All users registered on TikTok also have a personal profile containing the published videos, the number of …

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Digital Marketing For Sustainable Brands – Emagazine.com

digital marketing for sustainable brands – emagazine.com

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With the ease of access to information, running an ad campaign is no longer enough for businesses to gain an audience. Now-a-day, the control of customers over a brand story has enhanced drastically. Brands are working harder than ever to be in-tune with and connect emotionally to the consumers. However, the one brand type that has outperformed others in every particular category, when it comes to the audience connect, is sustainable brands.
Reports suggest that customers are fond of green businesses and spend their money on them. It indeed is a good thing for sustainable brands, but you have to reach out to those customers. Not only that, but many established brands are also rolling out their sustainable line of products, which ultimately will increase the competition. In this blog, we will discuss how sustainable brands can leverage digital marketing tools like SEO, SMM, and video ads.
1. Online Marketing Reverberates What Green Brands Are All About
For sustainable brands, being eco-friendly is a must-have quality, and what’s the best way to use the digital medium for advertising rather than using conventional billboards or papers. The best way to connect with customers is by being authentic.
Another benefit of online …

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An old, new strategy: OOm sees Content the future of digital marketing

an old, new strategy: oom sees content the future of digital marketing

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OOm sees Content the future of digital marketing
Good content builds trust with your audience. When we share content that provides value to our readers, they start to trust our brand more.”— Ian Cheow, CEO and Co-Founder of OOmSINGAPORE, September 25, 2020 /EINPresswire.com/ — It has always been a cliché – and a known fact – in digital marketing that Content is King. Most online marketers today focus on creating engaging contents to entice their audience. These include materials intended for multi-platform posting and sharing to reach more online users.In Singapore, digital content creation has become popular among small businesses and huge corporations. They firmly believe in its efficiency to market their services and reach their target market. They normally produce interesting online contents to excite their new and old customers.Moreover, most digital marketing agencies in the region have been using this approach since almost everyone is now digitally inclined and tech-savvy. They adapt to this online trend to effectively reach their target audience through effective content marketing strategies in Singapore. OOm, a leading digital marketing agency in Singapore, recently launched its full-blown content marketing services. Competing against other content marketing agencies, OOm has been producing effective digital …

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Bring Digital win national award and crowned eCommerce Agency of the Year

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A Bolton-based firm have come out on top at a national awards ceremony, taking home the title of ‘eCommerce Agency of the Year’.

Bring Digital, a digital marketing agency were up against 10 other agencies at the 2020 UK eCommerce Awards, which were held on September 17.

The awards ceremony should have taken place in London’s Marble Arch, however it was transformed into a fully virtual event.

Bring Digital also made the shortlist for ‘Search Campaign of the Year’ after they helped double digital sales for fashion retailer Cotton Traders.

The judges for the awards said: “Bring Digital is demonstrating great results, and clearly operates an investment-led hiring approach that will see them achieve even better results in the future.”

Bring Digital Founder, David Ingram, congratulated the agency’s staff following the win, and thanked their clients.

He: “We were absolutely blown away to be named the eCommerce Agency of the Year.

“In a chaotic year, this accolade means the world to us, especially considering the size and quality of agencies that made the shortlist.

“A huge congrats to the team who made this happen, and a massive thank you to all our clients and supporters.”

Bring Digital were founded in 2012 have worked with …

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Local digital marketing agency makes list of top growing companies

local digital marketing agency makes list of top growing companies

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Kitchener-based Stryve has been named one of Canada’s Top Growing Companies in the Globe and Mail’s 2020 Report on Business.

The business-to-business digital marketing agency is one of 400 in Canada to earn a spot on this year’s list celebrating entrepreneurial achievement.

In a statement, the company said the award affirms its approach to B2B marketing, which it claims to be betting on the future.

“At Stryve, we like to think of ourselves as Mad Men meets moneyball,” said Ryan Burgio, Managing Partner and Co-founder. “We’re building a company that can talk business objectives, design, campaigns, data, and code all at the same time.”

“We believe this to be the future of marketing.”

The digital marketing agency launched in 2018 and has worked with companies like Oracle, Intel, Manulife and Hendrix Genetics.

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Google My Business Makes Digital Marketing Easier

google my business makes digital marketing easier

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Google My Business Makes Digital Marketing Easier | 2020-09-10 | ACHR News

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How fake clicks lay waste to digital marketing, Top Stories – THE

how fake clicks lay waste to digital marketing, top stories – the

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Fri, Sep 25, 2020 – 5:50 AM
ADS go where brands think people will see them. And in the digital world, the more clicks, user activity and downloads that an app registers, the better the chances of a digital ad being seen by the mobile user. But what if the clicks are phoney and the traffic faked?
Businesses are battling a deluge of bogus data in the mobile space, where agencies employ bots and automation to generate volumes of online traffic. The goal? To bait brands into spending millions on digital marketing that eventually comes to naught. Reports estimate billions have been lost on digital ads sold on fake data, in what is a waste of business resources. But it is also very hard to prove. Brunch in The Business Times Weekend reports on the new wave of advertising fraud.
HP Inc’s vision is to “create technology that makes life better for all”. Ng Tian Chong, managing director for Greater Asia, tells how this has crystallised HP’s role during the pandemic, in The Raffles Conversation.
When an investment manager refers business to an entity (say, a broker) with whom the manager has a personal connection, is the client getting the short end of …

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