BEGIN ARTICLE PREVIEW:
Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is.
So, hear me out. Brand blogging blew up in the early 2000s when websites became richer and the internet became more mainstream. This was 15 or 20 years ago, and present-day marketing teams are still turning to the same tactics used back then!
Today’s audience has higher expectations. Social media is ingrained in everyday practices. Podcasts are on the up and up. Still, the same old playbook established by yesteryear’s marketers is what modern marketers are following. It’s time to ditch that outdated playbook and provide an experience that engages your audience before they leave you for one of your competitors.
You need to let conversations lead your content marketing efforts rather than ruminating over keywords and creating less-than engaging copy to rank in search. One of the best ways to lead with conversations is through a brand podcast. Not only will this allow you to produce more content, but you’ll also see an increase in engagement and conversions.
Allow me to elaborate.
Transform Conversations Into Conversions
END ARTICLE PREVIEW