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How to Match Your Key Metrics to Your Content Goals

how to match your key metrics to your content goals

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Content marketing is a key component of any successful marketing strategy.
Just look at GE.
The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social.
But marketers can realize results like those and see how content initiatives affect them only if they’re able to track metrics consistently.
Fully 38% of marketers say measuring content effectiveness is one of their biggest challenges. Only 39% of content marketers say they’re at least somewhat successful at tracking ROI, and just 8% say they’re “very” or “extremely” successful.
But before marketers can determine which metrics they should use to track ROI, they have to know both why they’re measuring results (the reason—the goal) and how each metric ties to that overarching goal.
So, whether you’re focusing primarily on SEO, lead generation, or thought leadership, read on to learn which metrics you should track to monitor content marketing success.
SEO

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How to Create an Omnichannel Content Marketing Strategy for 2020

how to create an omnichannel content marketing strategy for 2020

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How to Create an Omnichannel Content Marketing Strategy for 2020 – Influencive ​ Creating an omnichannel content marketing strategy ensures that your customers can start the buyers’ journey using one device and marketing channel and complete this in another.

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Communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing

communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing

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The communal spread of coronavirus disease has generated positive opportunities for the global industry of content marketing. On the other hand, the majority of the organizations across the globe are in complete lockdown to prevent the spread of disease. Thus, it has badly affected the business and industrial processes such as manufacturing, supply chain & logistics, and many others. On the contrary, in this emergency situation, most of the players who are operating in the content marketing industry are coming forward to help other businesses like hospitality and retail utilizing content marketing. For example, Fractl, the leading content marketing venture, is providing support to the notable brands like TripAdvisor, Marriot, and Airbnb by building brand awareness and loyalty. In addition, Nike, the major footwear manufacturing enterprise, is taking the support of content marketing to attract clearly-defined customers. By the implementation of these strategies, the market leaders of the global industry are preparing for the impact of post-COVID. During this chaotic situation, we are helping our clients in understanding the impact of COVID19 on global content marketing industry.
Our report includes:

Technological Impact
Social Impact
Investment Opportunity Analysis
Pre- & Post-COVID Market Scenario
Infrastructure Analysis
Supply Side & Demand Side Impact

Check out How …

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Minneapolis MN Digital Marketing Agency The Guerrilla Content Marketing Launched

minneapolis mn digital marketing agency the guerrilla content marketing launched

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A leading digital marketing agency has launched content marketing in Minneapolis, Minnesota. Content marketing brings new customers, clients, and patients to the companies they represent.MINNEAPOLIS, MN / ACCESSWIRE / July 3, 2020 / The Guerrilla Agency, the leading digital marketing company in Minneapolis, Minnesota has launched content marketing for local businesses in the area. In conjunction with content marketing, they have also launched a faster, more responsive website. For more details see https://theguerrilla.agencyThe launch of content marketing by The Guerrilla Agency adds to its repertoire of marketing tools. The premier SEO provider in Minneapolis now provides pertinent, current, and ongoing content creation for local business website owners.The content marketing The Guerrilla Agency is producing now meets the criteria for Yahoo inclusion. This development gives its clients a broader reach in getting their message to new audiences.The Guerrilla Agency works with clients of all sizes and helps its partners strengthen their brands, drive more sales, and build healthier businesses. It creates a customized recipe for each client that blends SEO, Web Design, Video, Strategy, Paid Advertising, Video Marketing, and now content marketing to create more sales and profit.The addition of content marketing starts at the strategy level. The firm designs …

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How COVID-19 Hasn’t Changed Content Marketing At All

how covid-19 hasn’t changed content marketing at all

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Temporary lifestyle changes in response to the coronavirus will not be temporary. Social distancing and obsessive hand-washing must become lifelong habits. The sudden, forced experiment into online learning may end the K-12 “snow day” forever — so thinks my observant teenage daughter — while thoroughly scrambling the existing model of higher education. Spectator sports — which may have rapidly accelerated the pandemic in Europe — thrive, like concerts and festivals, on shared physical experiences that are forever altered.Content, and content marketing, aren’t immune to changes. We’re streaming more content and even watching more broadcast TV. Brands urgently demonstrated their sensitivity to mankind’s pandemic-related challenges with emails and TV spots, seeking to distinguish themselves and failing.[embedded content]Brands also are mulling when, and how aggressively, they can resume acknowledging their capitalistic side. It’s a critical question for businesses during a recession. This is where content’s credibility serves brands well. Informing and entertaining through content displays empathy in a way selling can’t. 

How should brands tackle this in a pandemic-influenced world? They could create a coronavirus content hub, pin a relevant social post to the top of a news feed, or use content to drive a virtual event. It’s all …

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How Social Media Influencers Are Reinventing Content Marketing Strategies For The New Normal?

how social media influencers are reinventing content marketing strategies for the new normal?

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As the near-term effects of the coronavirus pandemic continue to be felt across the globe, companies, big or small, have begun scrambling to navigate the pandemic internationally. When movement and travel remain restricted, events, meetings and conferences stand cancelled, marketing enthusiasts are forced to switch gears and come up with alternative outlets, away from traditional marketing techniques, to accelerate pipeline amidst the crisis.In response to the coronavirus, brands are increasingly shifting their focus towards influencer marketing to strengthen their influencer relationships, humanise their brand and build long-term equity. Marketers are well aware that now is a critical point in time for them to be agile, make necessary tweaks to their digital marketing strategies and use the power of trusted social media influencers for good.Brands are realising that marketing through social media influencers could be particularly a well-suited business model at a time when DIY ad content filmed at home remains a viable option while commercial ad shoots are shut down.Social Media Influencers Shifting Their Focus“People do not buy goods and services. They buy relations, stories and magic.” – Seth GodinWith the rapid inbound advancements in social media, influencers have benefitted the most. They are now dominating the …

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How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing | Daily Business Review

how to make paid digital effective for post-covid-19 law firm marketing | daily business review

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Josh Merkin, partner and vice president, rbb Communication, Coral Gables

Between pay freezes, furloughs and layoffs, and shrinking cash flow, law firms have not been immune to the severe impacts of COVID-19. However, these challenges inspired innovation and creativity as firms quickly pivoted their marketing strategies to ensure they stay top of mind with clients and prospects. Zoom webinars, thought leadership videos and unique content have filled the void left by canceled dinners, flights and conferences.

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Good Vibes Content Marketing Examples: Who’s Doing It Right and Why This Content Matters

good vibes content marketing examples: who’s doing it right and why this content matters

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You’ve heard of cause marketing, relationship marketing, brand marketing, experiential marketing, and even stealth marketing. But what do you know about joy marketing? Joy marketing is the use of simple happiness to promote a brand or message. At a time when joy seems elusive, this approach to marketing is now more appealing than ever before.Since showing is often more helpful than telling, let’s take a look at six content marketing examples that spark and spread joy. Then, we’ll analyze why they’re so successful.Six Effective Joy Marketing Campaigns from Around the WorldCadbury Ireland Offers a Tasty IncentiveCadbury has always associated itself closely with simple joy, the term coming in and out of multiple campaigns over the years. But no content so perfectly embodies the feeling quite like its Quest for the Joyville Taster, an online competition that prompted audiences to taste its sweet treat and describe it in creative new words.[embedded content]Over 77,000 people took to Twitter to gush about the chocolate in never-before-uttered verbiage. The contest produced the most dramatic ever sales spike for Cadbury’s Dairy Milk Chocolates, driving a 20 percent revenue increase year over year. The winning word? Absoverylicious! *chef’s …

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