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Google’s Advertising Haul Comes Up Short for First Time — 4th Update

google’s advertising haul comes up short for first time — 4th update

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By Rob Copeland
The global pandemic dealt a rare losing hand to Google’s venerable digital advertising operation, pushing quarterly revenue down compared with a year earlier for the first time in company history. ( Tech giants Amazon, Apple, Facebook and Google reported earnings. Follow our coverage for results and analysis. )

The search-engine giant posted a $2.6 billion, or 8%, drop in advertising for the second-quarter from a year earlier, as some of Google’s biggest advertisers, including travel companies and consumer brands, cut back on spending amid economic uncertainty.

In all, Google’s parent, Alphabet Inc., reported advertising revenue of $29.9 billion for the three months through June. That metric, which includes ads on Google’s own properties as well as those placed on other websites, fell short of the $32.5 billion haul a year earlier. The weakness appeared to have been driven mostly by Google’s traditional venues such as search; the YouTube video unit, for instance, posted a modest rise in revenue. Google’s advertising revenue had risen every quarter of the company’s 22-year history, so the reversal is notable. Analysts polled by FactSet had expected the drop in advertising revenue, and investors were mostly undisturbed. Alphabet shares rose about 1% in after-hours trading.

Alphabet Chief Executive Sundar Pichai …

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Google’s Advertising Haul Comes Up Short for First Time — 2nd Update

google’s advertising haul comes up short for first time — 2nd update

BEGIN ARTICLE PREVIEW:

By Rob Copeland
The global pandemic dealt a rare losing hand to Google’s venerable digital advertising operation, pushing quarterly revenue down compared with a year earlier for the first time in company history. ( Tech giants Amazon, Apple, Facebook and Google reported earnings. Follow our coverage for results and analysis. )

The search-engine giant posted a $2.6 billion drop in advertising for the second-quarter from a year earlier, as some of Google’s biggest advertisers, including travel companies and consumer brands, cut back on spending amid economic uncertainty.

In all, Google’s parent, Alphabet Inc., reported advertising revenue of $29.9 billion for the three months through June. That metric, which includes ads on Google’s own properties as well as those placed on other websites, fell short of the $32.5 billion haul a year earlier. The weakness appeared to have been driven mostly by Google’s traditional venues such as search; the YouTube video unit, for instance, posted a modest rise in revenue. Google’s advertising revenue had risen every quarter of the company’s 22-year history, so the reversal is notable. Analysts polled by FactSet had expected the drop in advertising revenue, and investors were mostly undisturbed. Alphabet shares rose about 1% in after-hours trading.

Alphabet Chief Executive Sundar Pichai blamed …

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Facebook Reports Slower Q2 Advertising Growth While Google Reports A Rare Revenue Decline

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In the second quarter, Facebook reported 10% growth in ad revenue while Google’s declined.

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

The headwinds of Covid-19’s economic impact in the second quarter were strong enough to slow down even the ad-funded tech giants.
In its second-quarter results released today, Facebook reported $18.7 billion in revenue, an increase of 11% despite the slowdown of advertising spend as marketers navigate the ongoing crisis. The results included $18.3 billion in ad revenue, a 10% year-over-year increase. Revenue from other operations totaled $366 million, up 40% from second-quarter 2019.
While Facebook maintained growth during the second quarter, its advertising rival Google did not. Around the same time that Facebook released its results, Google’s parent company Alphabet reported a rare decline in revenue, which fell 2% year-over-year to $38.3 billion. Revenue from Google Search and other areas totaled $21.3 billion, down from $23.6 billion in second-quarter 2019. However, ad revenue on YouTube increased slightly, rising 6% to $3.8 billion, which the company was driven by direct response advertising.
“In the second quarter our total revenues were $38.3B, driven by gradual improvement in our ads business and strong growth in Google Cloud and Other Revenues,” Ruth Porat, Chief Financial Officer of Alphabet and Google said in …

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Google’s Advertising Haul Comes Up Short for First Time

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The global pandemic dealt a rare losing hand to Google’s venerable digital advertising operation, pushing revenue down compared with a year earlier for the first time in company history. Google’s parent, Alphabet Inc., reported advertising revenue of $29.9 billion for the second quarter. That metric, which includes ads on Google’s own properties as well as those placed on other websites, fell short of the $32.5 billion haul a year earlier. …

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Disney Seeing ‘Great’ Demand For NBA With 100 Advertisers On-Board

disney seeing ‘great’ demand for nba with 100 advertisers on-board

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Disney Seeing ‘Great’ Demand For NBA With 100 Advertisers On-Board

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Canton’s WRL Advertising acquires Keystroke Media of Uniontown

canton’s wrl advertising acquires keystroke media of uniontown

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WRL Advertising LLC has purchased web development company Keystroke Media Inc. of Uniontown, the Canton ad firm announced Thursday, July 30.Terms of the deal weren’t disclosed.The acquisition will allow Keystroke clients to “tap into additional resources, expanded capabilities and a breadth of experience with the well-established, growing agency,” a news release stated.WRL — which offers marketing, advertising and public relations — was founded in 1954. Current owner, Jeff LeBeau, who started at the agency as an intern, purchased WRL in 2015. The firm told Crain’s last year that its annual sales reached about $3.5 million. Keystroke has been owned and operated by Brandon and Ashley Livengood, the only employees, since 2007, WRL said. Brandon Livengood will remain as an account representative for Keystroke clients through WRL Advertising. With Livengood, WRL’s staff will include 23 employees, a spokeswoman said.Keystroke specializes in development, internet marketing and graphic design offering its clients services including custom website creation and search engine optimization, the release stated. Keystroke’s clients will have access to WRL’s services, which include 3D motion graphics and animations, social media advertising, photography, videography, branding, design, marketing, public relations, advanced e-commerce and web development capabilities, WRL said.”WRL has a long-standing reputation of being a client-first agency …

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Vivendi’s first-half core profits fall 3.8% as advertising revenues hit

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FILE PHOTO: The Vivendi logo is pictured at the main entrance of the entertainment-to-telecoms conglomerate headquarters in Paris, March 10, 2016. REUTERS/Charles Platiau/File Photo PARIS (Reuters) – French media giant Vivendi (VIV.PA) reported a 3.8% drop in first-half core operating profit on Thursday as growth in its music division was offset by steep declines in the group’s advertising and other businesses. Universal Music Group, Vivendi’s most-prized asset, reported a 3.5% increase in revenues and a 17% jump in core operating profit for January-June, driven by a rise in online subscriptions and streaming revenues. By contrast, advertising unit Havas saw sales fall by about 12% due to the economic impact of the coronavirus crisis. Vivendi said its overall adjusted earnings before interest, taxes and amortisation fell to 735 million euros ($866.79 million). Revenues dropped by 2% from a year earlier at constant currency rates to 7.58 billion euros. Reporting by Mathieu Rosemain; Editing by Susan FentonOur Standards:The Thomson Reuters Trust Principles.

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IBM and Influential Launch Watson Advertising Social Targeting Solution

ibm and influential launch watson advertising social targeting solution

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IBM has launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help companies identify influencers that best align with their brand values.The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a social media technology company.Social Targeting with Influential does the following:Leverages IBM Watson natural language understanding on the IBM public cloud to process and analyze social media data to help expedite influencer identification;Identifies brand-safe influencers by gauging profanity ratings to recommend potential partners with shared values;Marries online behavior with offline purchase to help drive ROI based on real-time campaign measurement across brand perception, consumer engagement, online conversion, offline sales and foot traffic; andDelivers tone-appropriate ads.

“Brand reputation matters now more than ever. Using social media to help drive purchase consideration is important as brands implement influencer marketing strategies to establish real connections with consumers, said Bob Lord, senior vice president of cognitive applications, blockchain, and ecosystems at IBM, in a statement. “Together with Influential, we’re building trust into the ecosystem by applying IBM Watson to help clients select an influencer that aligns to their brand values, exemplifying our belief that AI …

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Symphony Talent Deepens Programmatic Recruitment Advertising Capabilities in SmashFlyX

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NEW YORK and LONDON, July 30, 2020 /PRNewswire/ — Symphony Talent, a global company that helps recruitment leaders transform the talent experience through software and services, released today three enhancements to its SmashFlyX Programmatic Recruitment Advertising solution. The new features — goal-based auto-campaigning, Connected TV (CTV) advertising, and global ad hoc job posting — increase ad management efficiency and broaden employer brand awareness in video-based mediums. Symphony Talent is a global leader in Employer Brand and Candidate Experience solutions for some of the world’s leading brands. Combining award-winning creative and marketing technology, Symphony Talent transforms employer brands to deliver world-class experiences for candidates, employees and recruiters. (PRNewsfoto/Symphony Talent)MoreAmidst the COVID-19 pandemic, the U.S. Labor Department recently reported 31.8 million people were claiming unemployment insurance, about 1 in 5 workers. And with more people working and sheltering at home, a recent online study found that 75 percent of respondents are watching more streaming content than before the pandemic.

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