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Facebook bars pro-Trump PAC from advertising, citing repeated false posts

facebook bars pro-trump pac from advertising, citing repeated false posts

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Thursday, August 06, 2020 5:13 p.m. EDT

by Thomson Reuters

By Elizabeth Culliford and Katie Paul
SAN FRANCISCO (Reuters) – Facebook Inc is temporarily banning a Republican political action committee, the Committee to Defend the President, from advertising after it repeatedly shared content that was deemed false by the social media company’s external fact-checkers, it said on Thursday.
“As a result of the Committee to Defend the President’s repeated sharing of content determined by third-party fact-checkers to be false, they will not be permitted to advertise for a period of time on our platform,” Facebook spokesman Andy Stone said in a statement.
The company declined to specify the length of the advertising ban or which of the committee’s posts prompted it.
Politicians’ ads and posts are not subject to Facebook fact-checking, a policy that has drawn heat from lawmakers, but content from political groups like PACs can be fact-checked.
The group’s Facebook page, which has almost 1 million “likes,” has had four “false” or “partly false” fact-checking labels attached to content since the start of July.
The group was founded as the Stop Hillary PAC in 2013 and has spent more than $15 million to advance the agenda of U.S. President Donald Trump, according …

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Facebook bans pro-Trump PAC from advertising

facebook bans pro-trump pac from advertising

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Facebook is banning ads from the pro-Trump super PAC the Committee to Defend the President, a spokesperson for the platform told The Hill Thursday.“As a result of the Committee to Defend the President’s repeated sharing of content determined by third-party fact-checkers to be false, they will not be permitted to advertise for a period of time on our platform,” Andy Stone said in a statement.Facebook declined to comment on how long the advertising ban, first reported by CNN, will last.ADVERTISEMENTThe Committee to Defend the President has come under criticism from Democrats who have accused it of misrepresenting and twisting words.The group has nearly 1 million followers on Facebook and has invested hundreds of thousands of dollars on ads since 2018.While politicians’ ads are not subject to Facebook fact-checking — a policy that has been criticized internally and externally — political groups are.Facebook’s policy on banning advertisers says that “pages and websites that repeatedly share false news will have some restrictions, including having their distribution reduced.”

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Digital Advertising Company Mediaocean Acquires Symsys

digital advertising company mediaocean acquires symsys

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As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams 
Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider.
Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market for global marketers, expected to represent €4 billion in advertising spend this year per eMarketer and home to many premium global brands. This acquisition expands Mediaocean’s global presence and will integrate media planning and digital media buy management to its existing production, creative, and bill-pay applications in the Dutch market.
“The acquisition of Symsys is another key step in Mediaocean’s continued expansion in Europe and worldwide, servicing global marketers, agencies, sellers and the wider advertising community.” said Bill Wise, CEO, Mediaocean. “Incorporating the Symsys team and platform will helps Mediaocean deliver our modern system of record for omnichannel advertising across geographies.”
“We are thrilled to join the Mediaocean team, which shares our dedication to building global solutions that drive efficiency and operational excellence for our agency …

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Lamar Advertising earnings drop

lamar advertising earnings drop

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Lamar Advertising reported second-quarter earnings Thursday of $31.4 million, or 31 cents per share, compared to $118.4 million, or $1.18 per share, a year ago.Baton Rouge-based Lamar has been hurt by the coronavirus pandemic, which has reduced the demand for advertising and the number of drivers who can see the company’s digital billboards. In response to the pandemic, the company negotiated lower franchise fees from transit and airport customers, a move that led to a $6.5 million drop in revenue during the quarter. Lamar also reduced its workforce by about 5% through attrition and layoffs.The company said net revenue dropped by 22.5% to $347.7 million from $448.7 million in second-quarter 2019. Operating expenses fell by 7.7% from $304.6 million to $281.2 million.In order to improve cash on hand, Lamar issued $400 million in senior notes during the quarter, a move that increased the company’s total liquidity to $1.1 billion.The company is now forecasting that net income per share will be between $1.55 and $1.93 for 2020.Lamar’s earnings fell short of what analysts were forecasting. They were predicting earnings of 38 cents per share on revenue of $370.3 million.Shares of Lamar were up 6 cents, or 0.1%, in midmorning trading at $65.52.



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Highdive Advertising Named Ad Age’s Small Agency of the Year

highdive advertising named ad age’s small agency of the year

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CHICAGO, Aug. 6, 2020 /PRNewswire/ — Highdive Advertising, the independently-owned, full-service creative agency based in Chicago, announces today that it has been named Small Agency of the Year, Gold by Ad Age. This year’s honorees were named at the Small Agency Conference, which was hosted virtually on August 3-5.
The Ad Age Small Agency Awards, now in their 11th year, highlight and honor small independent agencies that are creating innovative and groundbreaking work. In February, Highdive achieved unparalleled success with two of the highest-praised commercials in this year’s Super Bowl, including both the Jeep “Groundhog Day” spot and the Rocket Mortgage “Comfortable” spot. The Jeep spot placed #1 on the USA Today AdMeter and was lauded as perhaps the best Super Bowl spot of all time. It was also recently nominated for an Emmy in the Outstanding Commercial category. The Rocket Mortgage spot ranked #5 on the USA Today AdMeter in addition to receiving many other accolades.
“This award has been a dream since we started Highdive in 2016,” says Co-Founder and Co-Chief Creative Officer, Mark Gross. “Our mission is to build the healthiest client and agency relationships in the world because that’s what creates the right environment to make outstanding work. Winning the top …

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ViacomCBS Q2 Profit Slides on Advertising Declines Amid Coronavirus

viacomcbs q2 profit slides on advertising declines amid coronavirus

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ViacomCBS said its second quarter net income tumbled amid declines in advertising revenue at its cable and broadcast outlets, the latest sign of the toll the coronavirus pandemic has taken on the operations of U.S. media companies.
The New York owner of the CBS broadcast network, the Showtime pay-cable operation and the Nickeodeon kids-media empire said second quarter profit came to $481 million, or 78 cents per share, in the second quarter, compared with $977 million, or $1.58 per share, in the year-earlier period.
Revenue fell 12% to $6.28 billion, compared with $7.14 billion in the year-earlier period. Advertising revenue fell 27%, the company said, to $1.93 billion, compared with nearly $2.65 billion in the year-earlier period.

Just as rivals like Walt Disney and Discovery have done in recent days, ViacomCBS emphasized the performance of its streaming-video operations, to which consumer interest is migrating. ViacomCBS said revenue from streaming and digital video rose 25% to $489 million, largely driven by increased subscriptions.Domestic paying subscribers to its streaming services reached 16.2 million, compared with 13.5 million in the first quarter.  Still, the present figure represents a small portion of the company’s overall revenue stream.The company’s second-quarter performance exceeded Wall Street estimates.

“Despite the impact of COVID-19 on revenue in the …

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ITV suffers steepest advertising slump in its history amid pandemic

itv suffers steepest advertising slump in its history amid pandemic

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Shares in ITV fell almost 4% on Thursday morning, after Britain’s biggest free-to-air commercial broadcaster suffered the steepest advertising decline in its 65-year history as the coronavirus pandemic wiped out advertising revenues and shut down the production of shows.
The FTSE 100-listed company said ad revenue for the second quarter fell 43%, driving a 17% decline in total group revenue for the six months to the end of June to £1.5 billion ($1.98 billion). Adjusted earnings before interest, tax, and amortization halved to £165 million. Advertising revenue fell 21% to £671 million in the first half of the year.
Shares in ITV
ITV,
-1.28%,
which have fallen 60% so far this year, fell 3.58% to 58.72p at 8:50 a.m. in London.
Chief Executive Carolyn McCall said it had been “one of the most challenging times” in the history of ITV. “While our two main sources of revenue — production and advertising — were down significantly in the first half of the year and the outlook remains uncertain, today we are seeing an upward trajectory with productions restarting and advertisers returning,” McCall said in a statement on Thursday.

ITV Studios, which airs shows including “Good Morning Britain,” paused the majority of its productions globally in mid-March as a result of the restrictions …

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UK ITV’s first-half earnings drop 50% after COVID-19 hits advertising

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FILE PHOTO: File photo of a company sign displayed outside an ITV studio in LondonMoreBy Paul SandleLONDON (Reuters) – ITV, Britain’s biggest free-to-air commercial broadcaster, said more advertisers were starting to return after the COVID-19 pandemic hit its broadcast and production revenue in its first half, causing earnings to halve.Chief Executive Carolyn McCall said it had been “one of the most challenging times” in the history of the broadcaster.”While our two main sources of revenue – production and advertising – were down significantly in the first half of the year and the outlook remains uncertain, today we are seeing an upward trajectory with productions restarting and advertisers returning,” she said on Thursday.The company said ad revenue for the second quarter fell 43%, fueling a 17% decline in external revenue to 1.22 billion pounds ($1.61 billion) in the first six months of the year. Adjusted earnings before interest tax and amortization halved to 165 million pounds.Ad revenue in July was down 23%, not as bad as the 42% drop in June and the 46% decline in May.McCall said travel companies had returned to stimulate demand for flights, and categories like DIY were back, in addition to telecoms and tech which had advertised throughout.But …

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Understanding How data-driven advertising can help brands

understanding how data-driven advertising can help brands

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Consumers these days have access to an abundance of data about the varied of products and services which are in the market. This is what is making them pickier about the messages they come across and the products they buy. So, advertisers are trying to understand how data can be used to pop up ads in consumers’ browsers and social media, where the data originates and how people’s preferences influence it. This data can also help them reach their target and control how data moves through the ecosystem. Through marketing agencies, advertisers can collect data at every touchpoint to better understand their audiences, interpret that data to predict future behaviors and make real-time marketing decisions. Moreover, insights from consumer data by leveraging artificial intelligence and big data tools can enable creating personalized messages that resonate their offers, to attract and retain customers. So, data-driven advertising is the smart upgrade from traditional ones.
In 2017, research initiative was carried by IHS Markit consisting of interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.  As per the key findings, it was found that data-driven advertising is over 500 percent more effective than advertising without data, …

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