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Missoula car dealer upset with city ordinance limiting advertising

A Missoula car dealership is upset after the city forced them to take down balloons used as advertising, citing a city sign ordinance. General sales manager Scott Peterson at Missoula Nissan Hyundai says they are no exception the struggles businesses face during the coronavirus pandemic. “We’ve substantially had to reduce our staff, we’ve laid off people, we’ve furloughed people, we’ve cut salaries,” said Peterson. He says they are doing everything they can do stay afloat.

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Let Us Not Retreat From The Good Of Advertising In A Crisis | AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back… Continue reading »

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NBCUniversal Is Reducing Commercials As Advertisers Scale Back And Shift Messaging: Hello Family Movie Night With Limited Ads

A marketers ask to pause their advertising plans or shift  messaging, NBCUniversal will have less commercial time which translates into more content, and more innovative ads, according the Linda Yaccarino

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SIGN UP NOW: We’re talking to the global chief marketing officer of Burger King about how advertising needs to adapt to the coronavirus crisis at a live digital event on Thursday, and it’s free to join

Fernando Machado, global chief marketing officer at Burger King, is speaking with us for our latest Spotlight Digital Live Event. Sign up now.

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