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Why your business needs a social media strategy

why your business needs a social media strategy

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While 2020’s events have forced a lot of us to think on the fly and make decisions on our feet, it’s definitely time to slow things down and do some proper planning. Your social media strategy is an outline of the goals, role, methods and best practices of your business’s social media. It includes a social media playbook, which guides your brand’s actions on social media and informs how you handle everything from questions, to queries and even crises. Since your strategy is a living document, it’s flexible and should be adjusted often. The first (and probably most important) part of your social media strategy is defining your goals in order to determine what your ROI or success on social media would look like. This is unique to the brand and should always complement your overall business and marketing objectives. Since COVID-19 has changed how a lot of audiences use and interact with brands on social media, as well as how they purchase goods and services, it’s necessary for businesses to revisit and possibly adjust their marketing and social media objectives.This year has been full of rainy days, forcing brands to make changes and anticipate anything. It’s important to …

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The Do’s and Don’ts of Social Media Marketing

the do’s and don’ts of social media marketing

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Social media isn’t just a place where you keep up with your friends and post food photos. Nowadays, it’s become a staple for marketing your business. The more of an online presence that you have, the greater chances you are of broadening your clientele. However, marketing your business on social media isn’t as straightforward as it may seem. 

There are all sorts of mistakes you can make if you don’t know what you’re doing. Whether you’ve already started a social media plan, or if you’re just about to get started, take a look at some of the most important do’s and don’ts to keep in mind. 

Do Use Great Images 

Social media is all about the visual aspect of sharing. In order to stand out as people scroll, you’ll need to use compelling images to catch people’s attention.   

Posts that have an image are much more likely to be engaged with.  Although plenty of people read what you write, you’ll find that more people will read your post if it’s visual. The reason for this is because people’s attention spans have shortened. 

There’s so much …

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How to Be Productive in Winter – 11 Tips From Marketing Experts [Infographic]

how to be productive in winter – 11 tips from marketing experts [infographic]

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As we head into the final weeks of 2020, most people, understandably, are winding down and looking to take a break from the relentless news cycle of what’s been a particularly challenging year.
But at the same time, those challenges have also seen many lose income and opportunities, which has forced them to re-assess their approach, and their focus for the year ahead. In this respect, many are also considering what they can do to stay productive in the quieter time, in order to best position themselves to take advantage of the next wave of opportunity.
Whether you’re looking to rest and recuperate, or re-load for a bigger 2021, this new infographic on wintertime productivity, created by Bannersnack, may have some valuable insights for you.
Bannersnack reached out to eleven marketing experts and asked them the following question:
“How do you manage to stay productive and creative during the winter season?”.
Scroll down to get hands-on advice on coping with winter fatigue while ticking off tasks with finesse.

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The Best Email Marketing Services For Small Business [Infographic]

the best email marketing services for small business [infographic]

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Despite the rise of social media to stay connected, email marketing remains a key tool for businesses, and is generally more effective than outreach via other digital platforms.
Email marketing is more specific, because users have to opt-in and provide their contact information, which means that you’re sharing your messages with a more receptive, welcoming audience. The trick then is to capitalize on that interest by aligning your messages with each subset of your audience, in order to maximize email opens and boost your response rates.
For this, you need the right approach, and the right tools – which is where this infographic from WPBeginner could help.
The listing below covers off on key tactics, usage stats and the best platforms to consider for your email program. 
It could be key to improving your performance in 2021 – take a look at the full infographic below.

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VAIBHAV MISHRA EXPRESSES HIS VIEWS ON WHY SOCIAL MEDIA MARKETING HAS BECOME AN INTEGRAL PART OF EVERY BUSINESS

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In the current scenario, no one can think of life without social media. Social media has truly become a significant part of everyone’s life. Not only that, but social media has also become an important aspect of digital marketing. With numerous benefits and amazing power to reach millions of consumers across the world, social media has grabbed attention. “Social Media has plenteous benefits when used with right marketing strategies and can help the businesses to flourish”, says the young and talented 21-year old, Jaipur-based Entrepreneur Vaibhav Mishra. With his outstanding achievements in building the brands, Vaibhav truly has given a new meaning to digital marketing.

Vaibhav is a young and dynamic guy and is a CEO and founder of Blazon Advertising and Media. The company is specialized in public relations, social media marketing services, and digital marketing services. Vaibhav holds a Bachelor’s Degree in Commerce. At a very young age, Vaibhav has realized the power of social media in building brands. Vaibhav is a self-made, self-learned Digital Marketer. He says, “Educational Qualification is nothing when you have more experience. Experience plays a significant role in becoming popular.”

Sharing his views on why social media marketing has become an integral …

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3 Big Predictions for Social Media Marketing in 2021

3 big predictions for social media marketing in 2021

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It is no secret to anyone that in the midst of the health crisis and the various periods of confinement, the use of social networks grew exponentially throughout the world.
According to data recently shared by the Global Web Index, for example, the Philippines is the country that has spent the most hours using social platforms, the average time spent per day is currently 3 hours and 50 minutes.

The second position is Nigeria in this list. In the African country, people have invested about 3 hours and 42 minutes a day, on average, to visit their different social profiles.
A third position is occupied by India, with an average time of 2 hours and 36 minutes a day, while closing the first 5 positions are the United States and China, with 2 hours 8 minutes and 1 hour 57 minutes, respectively.
Along the same lines, according to data provided by ATV, worldwide the use of applications and social networks has grown by more than 150 percent, a situation that has benefited advertising at least from the point of view of advertisers.
This is revealed by Adtuo’s own data, which after studying the behavior of Facebook and Instagram users have determined that ad viewing has grown by 185 percent, while clicks and …

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Social Media Marketing Platform Later Named to Fast 50 List

social media marketing platform later named to fast 50 list

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Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology companies with the highest revenue-growth percentage over the past four years. Later ranks 16 with a 1,074 percent in revenue growth from 2016 to 2019.
The Deloitte Technology Fast 50 program winners consist of public and private companies in the technology sector, which have transformed the industry. Now in its 23rd year, the program runs alongside the broader Deloitte North American Technology Fast 500™, with winners automatically eligible for this elite ranking.
Later’s Chief Operating Officer and Founder, Matt Smith, credits the company’s first-to-market status, strategic product iteration, and ongoing emphasis on building solutions and resources that address the barriers to success facing small businesses, for the company’s 1074 percent revenue growth.
“Later started as a hack week project in Vancouver in 2014, with the goal of simplifying visual social media marketing for businesses. With over four million users in tow, we’ve achieved a level of success that we could not have imagined if it were not for the businesses that trust us. The Deloitte …

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4 reasons why you should automate your social media marketing

4 reasons why you should automate your social media marketing

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Social media advertising can be daunting, especially as brands  juggle multiple social media platforms. The average person uses around eight different social media accounts, which can make it tricky for brands to keep their branding and communication consistent and up-to-date. 
As a result, many leading brands have turned to automation to solve time-consuming processes that involve audience engagement and customized content. Automation has become critical especially for brands looking to scale up. 
Ironically, automating your social advertising can lead to a more personalized social media experience for your customers, making it easier to create meaningful connections and build loyal customer relationships. In addition, social advertising platforms help you focus on more important things, like marketing strategy and creative concepts. 
Automating isn’t only about saving time, but managing resources and gaining better insights into how you’re performing across platforms. It’s great for quick pivots — great social advertising means staying on top of trends: you should be able to respond instantly to a global phenomenon or a viral meme across different platforms. 
We spoke with Mark de Bruijn, Director of Marketing for EMEA at Smartly.io, a company that specializes in social advertising — their platform and automation capabilities include …

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The millennial cofounders of a luxury accessories startup reveal the social media strategy they used to quickly carve out a market

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Omar and Zane Sabré are the cofounders of MAISON de SABRÉ, a luxury accessories brand best known for monogrammed phone cases and small leather goods. 
Since founding the brand in 2017, the Sabré brothers have utilized a social media marketing strategy that’s skyrocketed their growth. 
With marketing efforts that span gifting team outreach to organic celebrity engagement, the Sabré brothers shared the strategy behind their success with Business Insider. 
Visit Business Insider’s homepage for more stories.

Omar and Zane Sabré are the cofounders of luxury accessory brand Maison de Sabré, and have seemed to find a way to make their products stand out among the competition. Specializing in monogrammed phone cases and small leather goods, the entrepreneurial brothers say their brand pulled in $1.9 million in revenue over their first 12 months of business, which by the end of year two, was a number they say jumped to $10 million. The brothers declined to share documentation to show the brand’s exact revenue figures.Crediting their rapid growth to the right social strategy and a quality product, the Sabré brothers told Business Insider just how they scaled up so fast, and the important role social media marketing has played in their success.  Social media’s starring …

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Sharing on social media: How much is too much?

sharing on social media: how much is too much?

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ORLANDO, Fla. (Ivanhoe Newswire) – Seventy-two percent of Americans use social media, and in January of 2019, there was an average of 500 million posts onto Instagram stories a day. It’s clear that we love to share what is going on in our lives, but should certain things be kept secret? We have the details on when posting too much about yourself can result in dangerous consequences.Puppies, babies, family photos, positive reinforcement, and just plain silly stuff. People post on social media to stay connected, but could certain posts hurt us in the long run? “It’s only a snapshot of anyone’s life, and you get to pick what snapshot,” said Kara Bagot, MD, a child and adolescent psychiatrist.Don’t share your future or current travel plans. You never know which of your followers are burglars and will break in when your home is empty. Instead, wait until after the trip is over. If you have kids, don’t post about where they go to school or what their extracurriculars are. It will give kidnappers time to come up with a plot to lure your children into their car. Be wary of sharing about your new expensive purchase. People …

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