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Driving Growth With Influencer Marketing on TikTok

driving growth with influencer marketing on tiktok

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These days, it feels like TikTok is all everyone who’s anyone in the influencer marketing space is talking about. And given the rapidly growing platform’s massive, young network of users—many of whom are not active on other social channels—and reputation for producing overnight stardom, it’s no surprise: TikTok is a treasure trove of opportunities for marketers, particularly those eager to reach Gen Z consumers.

However, many brands are still struggling to make their voices heard on the platform, due in part to its unique short-form video format and elusive algorithm. If you’re considering dipping your toes into TikTok influencer marketing, but unsure of where to start, or seeking to level up your brand’s existing TikTok strategy, here are a few winning tactics you can put into play.

Treat TikTok as your content test kitchen

Brands are always curious to know the “secret” to beating TikTok’s seemingly unpredictable algorithm. The answer? Because the platform prioritizes content that organically resonates with its users, there’s no way to game your way to the top. Instead, successful brands approach TikTok with a learn-as-you-go mentality, consistently testing out new ideas and iterating on those that spark …

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10 Factors That Will Make or Break Your Influencer Marketing Campaign

10 factors that will make or break your influencer marketing campaign

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November
7, 2020

10 min read

Opinions expressed by Entrepreneur contributors are their own.

Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers.To succeed at influencer marketing, however, brands need to get their resources, priorities and strategies aligned. It’s not as simple as finding a few popular people on social media, offering them your product, and watching the sales roll in.These 10 factors can help you ensure your influencer marketing strategy and campaigns are rock solid, so you can earn the return on investment (ROI) your company expects from your partnerships.1. Clear key performance indicators (KPIs)You probably have marketing goals for your organization. Do your influencer marketing goals align with them?First, determine what you’re trying to achieve with the influencer campaign. Are you trying to grow followers? Increase engagement? Drive email subscriptions? Earn sales?Answering these questions will help you identify the key performance indicators that you will need to measure in order to track ROI. Having absolute clarity around your objective will also help to ensure that you’re partnering with the best influencers for the job.Related: 8 Ways to Grow Your …

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Hey, pharma: When it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says

hey, pharma: when it comes to influencers, forget lifestyle gurus and stick to patient advocates, study says

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When it comes to influencers in pharma marketing, companies should skip trendy avocado toast and aerial yoga guru types and rely on lesser-known patient advocates—at least, according to data gathered by WeGo Health executives, who spoke on a webinar this week.Its recent network survey found that only 14% percent of the WeGo users surveyed mostly or completely trust lifestyle influencers, while 51% completely or mostly trust patient influencers. When it comes to branded pharma products, the survey was even more positive for patient influencers: 85% said they would be very or somewhat receptive to an ad from a patient influencer promoting a drug-related to the patient’s condition.
RELATED: How influential are influencers? FDA plots study to measure power of Instagram celebs

Still, there remains a perception that patients are selling out to pharma, and in fact, one virtual viewer texted a question about if WeGo could offer some “thoughts on tackling or mitigating the sellout complex?”
WeGo often hears that question from pharma companies when they start to talk about a campaign, but the target audience—the patients—doesn’t really feel the same way, CEO Jack Barrette said.
“I think we’re at one of those places where the …

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How Startups Can Leverage Social Commerce

how startups can leverage social commerce

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Social media remains and affordably effective tool for establishing brand visibility.

Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.

November
20, 2020

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Be it a D2C ecommerce brand or home-based startup, social media makes high-impact marketing campaigns possible on a shoestring budget. Social commerce is the implementation of social media to increase a business’s presence through recommendations, collaborations and networking. According to Statista, the social-commerce market is projected to reach $84.2 billion by 2024 in the U.S. alone. With a well-informed strategy, platforms like Facebook, Twitter, Instagram and Pinterest can be ideal for introducing and communicating your brand and organically amplifying visibility.Satisfying your target audienceConsistently creating content and communicating its value proposition to your target audience is paramount. Strong marketing teams incorporate design thinking into social commerce, leveraging a content strategy that aligns with those findings. The process begins with creating a blueprint for people, age groups and enthusiasts who would be interested in the brand’s offering.Related: 15 Mistakes Startups Make on Social MediaUser empathyWe then move to user empathy, which involves finding out the …

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How Immune Is Influencer Marketing From the Economic Effects of COVID-19? Data Out Now

how immune is influencer marketing from the economic effects of covid-19? data out now

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Influencer marketing has emerged as a resilient go-to-market strategy for brands, according to a new study
A new global study on influencer marketing by SocialPubli, which polled 200 marketing professions from 15 countries globally, found that the pandemic has not dented influencer marketing outcomes, with 90% of marketers stating that their results with influencer marketing were the same or better than pre-COVID.
Influencer marketing has become an integral part of the marketing mix. but, approaches and level of investment vary from brand to brand as each one finds their way in what is still a developing industry. The study revealed that 49.2% of respondents allocate at least 10% of their budgets to influencer marketing. Of these, 33.1% dedicate 10 – 15% of the budget, and 11.4% dedicate 15 – 50%. 4.7% designate more than 50%.
Also read: What’s Next for Influencer Marketing in 2020 and Beyond? New Insights Out Now
A significant portion of marketers surveyed (19%) indicated that they have been working with influencers for more than three years, which reflects their faith in influencer marketing as a trusted and go-to marketing channel. However, the data also shows that there is still a lot of room to grow, considering that 27.2% have incorporated this strategy within the last year, and 29.5% claim they have …

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Will Influencer Marketing Overtake TV Advertising?

will influencer marketing overtake tv advertising?

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The media landscape has been shifting for many years. The way people watch, listen and read their content of choice is wide and varied, often encompassing multiple channels, platforms and devices – and that can be for one person, in a single day.

There are many reasons for this media proliferation, with the rise of smartphone ownership and mobile use near the top of the list. Perhaps you’re still reading the paper or watching the 6pm news on TV, or perhaps you get updates from Alexa, Siri, Facebook, Twitter, Instagram, or Apple news. 

From the advertisers’ perspective, the multiple channels and platforms adds a complexity to their media planning – but a central tenet holds true – the main way in which brands grow is by reaching as many people as possible and increasing penetration.

Will influencer marketing overtake TV advertising?

TV has long been the best broad reach channel and advertising campaigns that use TV are three times more effective than those that don’t. Indeed, brands that use TV for their advertising tend to gain market share around twice as fast as brands that don’t.

And now we’ve had COVID-induced lockdowns, which have only increased people’s viewing. …

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Why most people don’t understand influencer marketing

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One of the most important discussions marketers are still having to have is around the capabilities of influence marketing. It’s a relatively new system, but this is why you mustn’t confuse it with traditional marketing.To understand the difference between traditional and influencer marketing, let’s consider the evolution of media as influencers have developed over the past ten years.Influencers were an inevitable side effect of social media, but their contribution to marketing is a young area still being explored by the majority of brands.Considering how they have come about will help us understand their core features and how these differentiate them from traditional marketing routes.Previously you could sit in a pub and tell your five closest friends about your views on the new car you just bought; they might even tell a few more people and be influenced by your perspective themselves. They might even trust your recommendation more than all the posters and television adverts as they know you, and they know you had a good judgement of other cars in the past so why would they not trust you now?But this is small scale word-of-mouth marketing. For brands, this is gold …

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Local company’s BidToTalk platform would create auction-like platform for social media influencers

local company’s bidtotalk platform would create auction-like platform for social media influencers

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Ted Cohn, who lives in Incline Village, is CEO/CTO of Wildeye. Courtesy PhotoRENO, Nev. — For about a year, Ted Cohn had been thinking about starting a company out of his Incline Village home.A longtime Silicon Valley executive, Cohn was still mulling what product or service to develop and, perhaps more importantly, when to take the first step.Turns out, the coronavirus pandemic gave him the inspiration and motivation to hop on the entrepreneurial path.Recognizing the surging demand of videoconferencing software due to stay-at-home orders and work-from-home trends, Cohn zeroed in on moving into the video call space while also tapping into the fast-growing sector of social media influencers.The numbers, he felt, screamed opportunity. The influencer marketing industry is worth about $10 billion, according to Influencer Marketing Hub. All told, there are 3.8 billion social media users, and the top 1% of them —roughly 38 million — are influencers, according to the Digital 2020 report by We Are Social and Hootsuite.Cohn, in fact, is married to one. Diane Cohn, who has a background in digital marketing for luxury brands such as Apple and Chase International, is a budding YouTube influencer with more than 7,000 subscribers and 800,000 views.“People are always asking her, ‘I’ …

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Crowd Point Reinvents Influencer Search and Discovery Landscape with Innovative New AI Technology Platform

crowd point reinvents influencer search and discovery landscape with innovative new ai technology platform

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CHICAGO, Nov. 19, 2020 /PRNewswire/ — Crowd Point is a self-service, influencer campaign building solution designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. 
The Crowd Point Influencer Campaign Builder (ICB) uses high-level data science and Artificial Intelligence to build influencer marketing campaigns in real time that deliver an unprecedented level of target audience accuracy.
“We reverse-engineer the process,” says Crowd Point Co-Founder and COO, Adam Robbins. “By starting with the total number of followers or desired budget of your campaign, our platform builds a customized roster of niche and micro-influencers whose audience aggregately meets your specific demographic and psychographic objectives. We have effectively eliminated the need to exhaustively search through influencer databases.”
The easy to use platform was designed specifically for brands and agencies. It seamlessly walks users through an automated series of questions that build a targeted influencer campaign in real time.
Co-Founder and CTO, Alex Cordover, explains that “after building a campaign, our platform utilizes data analytics to track its performance in real time by measuring the number of impressions, engagement rate, follower growth, and Return on Investment.”
About Crowd Point: Crowd Point is an influencer campaign building solution that …

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Growth Boosting in Influencer Marketing Market 2020-2027| Trends, Growth, Demand, opportunities, Scope & Forecast by 2027 | Top key Players: blogfoster GmbH, BuzzBird GmbH, Enigma Swiss, HitchOn GmbH & More

growth boosting in influencer marketing market 2020-2027| trends, growth, demand, opportunities, scope & forecast by 2027 | top key players: blogfoster gmbh, buzzbird gmbh, enigma swiss, hitchon gmbh & more

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Influencer Marketing MarketMarket Overview: Influencer Marketing Market by 2020-2027Influencer Marketing Market report has recently added by Research N Reports which helps to make informed business decisions. This research report further identifies the market segmentation along with their sub-types. Various factors are responsible for the market’s growth, which are studied in detail in this research report.This report covers Global Influencer Marketing Market from the bottom line, starting from its definition. Later, it segments the market on various criteria to give a depth of understanding of the various product types and pricing structures and applications. Each and every segment is examined carefully by factoring in sales, revenue and market size in order to understand the potential of growth and scope.Get Latest Sample Copy of Report @: https://www.researchnreports.com/request_sample.php?id=806630Emerging Top Market Players: blogfoster GmbH,BuzzBird GmbH,Enigma Swiss,HitchOn GmbH,HYPR Brands,influence.vision GmbH,InfluencerDB,inpromo GmbH,Kingfluencers AG,Maocial GmbH & More.The report also summarized the high revenue generated with market facts and figures across regions such as North America, Japan, Europe, Asia and India. We focus on the key issues needed to have a positive impact on the market, such …

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