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These days, it feels like TikTok is all everyone who’s anyone in the influencer marketing space is talking about. And given the rapidly growing platform’s massive, young network of users—many of whom are not active on other social channels—and reputation for producing overnight stardom, it’s no surprise: TikTok is a treasure trove of opportunities for marketers, particularly those eager to reach Gen Z consumers.
However, many brands are still struggling to make their voices heard on the platform, due in part to its unique short-form video format and elusive algorithm. If you’re considering dipping your toes into TikTok influencer marketing, but unsure of where to start, or seeking to level up your brand’s existing TikTok strategy, here are a few winning tactics you can put into play.
Treat TikTok as your content test kitchen
Brands are always curious to know the “secret” to beating TikTok’s seemingly unpredictable algorithm. The answer? Because the platform prioritizes content that organically resonates with its users, there’s no way to game your way to the top. Instead, successful brands approach TikTok with a learn-as-you-go mentality, consistently testing out new ideas and iterating on those that spark …
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