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Samsung’s Jayanta Jenkins To Lead Disney+ Content Marketing

samsung’s jayanta jenkins to lead disney+ content marketing

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Jayanta Jenkins, the global executive creative director for Samsung Mobile through Samsung’s internal agency Cheil Worldwide, is joining Disney to head up content marketing at streamer Disney+ and several linear networks, the company announced today as part of a broad restructuring and streamlining of its sweeping general entertainment unit. Jenkins is a prolific industry creative who served as Twitter’s first-ever global head of creative. He has held stints at places like HP, Apple’s Beats by Dre and Wieden + Kennedy, and will head up all content marketing for Disney+, as well as for linear brands like Disney Channel, Disney Junior, Disney XD and National Geographic. He joins the company in December.The hire is part of a major overhaul of Disney’s General Entertainment Content unit that streamlines the company’s organization from being linear-channel-specific to centralized teams. Part of that will include a consolidation of the marketing, publicity and media planning teams into streamlined units.“These units will operate like agencies, with each focused on a specific collection of our content to manage marketing, publicity, media planning, events, talent relations and awards strategies,” Disney’s chairman of general entertainment content Peter Rice said in a memo to …

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Working With AI: GPT-3 And The Future Of Content Marketing

working with ai: gpt-3 and the future of content marketing

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GPT-3 is an AI from OpenAI that generates content, using reasoning to refer to the information they fed it in order to create new written content. GPT-3 is short for “Generative Pre-Trained Transformer” and its 2nd and 3rd iteration has grabbed attention across the internet with headlines hinting at consciousness. The 3rd edition released in May 2020 and has 175 billion parameters for constructing text. The size of the data set it works from makes it two orders of magnitude more powerful than GPT-2.What does it doSan Francisco based OpenAI developed GPT-3, starting with GPT in 2018, and released it as an API that is still not fully available to the public. It’s task agnostic and requires minimal tuning in order to operate aside from trial-and-error training. This means its operation varies. It depends on what command it is given You can communicate all commands in human-readable, plain text.What This Means for Humans:A strong marketing strategy always includes creating content. In the United States, there’s a bias toward hiring content writers to write article content that’s easily accessible. GPT-3 promises high-quality text, but OpenAI strongly encourages hiring a human to edit the machine’s output. This may …

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Embracing Innovation for Business Survival

embracing innovation for business survival

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In these unprecedented and uncertain times, PRINTING United Alliance, PIA Affiliates, and NAPCO Media are committed to providing the printing and visual communications industries with the most up-to-date resources on the ongoing COVID-19 situation. The staff is here to help you as we all weather this storm together.

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KnowledgeWave Recognized for 2020 Digital Marketing Excellence

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TipRanksBillionaire Steven Cohen Pulls the Trigger on These 2 Penny StocksWhich stocks are either a fan favorite or a must-avoid? Penny stocks. These tickers going for less than $5 apiece are particularly divisive on Wall Street, with those in favor as well as the naysayers laying out strong arguments.These names are too appealing for the risk-tolerant investor to ignore. Given the low prices, you get more for your money. On top of this, even minor share price appreciation can translate to massive percentage gains, and thus, major returns for investors.However, there is a but here. The critics point out that there could be a reason for the bargain price tag, whether it be poor fundamentals or overpowering headwinds.So, how are investors supposed to determine which penny stocks are poised to make it big? Following the activity of the investing titans is one strategy.Enter billionaire Steven Cohen. The legendary stock picker, who began his investing career at Gruntal & Co. where he managed proprietary capital for 14 years, founded S.A.C Capital Advisors in 1992. In 2014, his investment operations were converted to Point72 Asset Management, a 1,500-plus person registered investment advising firm. Throughout his career, Cohen has consistently delivered huge returns …

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Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit

get ahead of seo, ppc, social & content in 2021 with sej esummit

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TL;DR: Early Bird registration for eSummit, powered by Search Engine Journal, closes on November 30. Last year, more than 10,000 SEO and marketing professionals came together at SEJ eSummit to listen, engage, and learn how to succeed from the industry’s best marketers.As we begin to look back on 2020 and forward to 2021, peer-to-peer learning and collaboration are powering industry success across the whole SEO, PPC, content, and digital marketing industry.Over the last six months, the demand for search reached an all-time high as many companies fast-forwarded their digital transformation initiatives.SEJ eSummit Overview: January 12-13, 2021In 2020, we’ve all found that keeping pace with changes in search and digital, doing your day to day work, and being asked to do more with less proved challenging.This is why the team at Search Engine Journal created the eSummit and put together an agenda and content schedule that focuses on your learning and your success in 2021.From the sharing of new insights, deep dives into hot topics, and the development of critical strategies – eSummit content is designed to help you stay on top of the rapidly evolving search, content, and digital marketing landscape.At eSummit, we have over 30 of the best …

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Content Marketing Trends + 25 Statistics

content marketing trends + 25 statistics

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This one shouldn’t be too much of a surprise. It’s a slow-cooking trend that has been in play since the internet first became mainstream and is largely based on the meteoric rise of platforms like YouTube.
There has been a consistent, drastic shift in how younger people consume content, with many preferring online content over cable.[2] Many YouTubers pull in more views than entire cable organizations on a regular basis, creating a fertile advertisement base for those who market online. A big exception is streaming services, where traditional TV shows and movie entertainment is consumed by the younger demographics more than cable.
Videos often stay up on their platforms for long periods of time, too, allowing them to circulate so that more people can see them, which is why there is a growing trend of advertisements being buried within the video itself.
With all of this in mind, it seems that brands are expected to produce video content of some form.[3] Failing this, live stream content has also become more popular. It’s become popular in many communities online, particularly through video gaming, but where brands are concerned, over 80% of consumers would rather see a live feed from …

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The Zoom Studios sweeps 15 Gold awards at the India Content Leadership Awards 2020

the zoom studios sweeps 15 gold awards at the india content leadership awards 2020

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~ Bags the coveted title of ‘Content Marketing Network of the year 2020~ Leading the way with its relatable yet powerful narratives, The Zoom Studios is credited with creating new benchmarks in digital storytelling. Recognising and lauding the content studio’s fantastic run thus far, India Content Leadership Awards 2020 conferred 15 Gold Awards to the content studio across Marketing & Social Media, Long & Short Form Web Content, Branded content, Content Marketing & OAP. The Zoom Studios also bagged the prestigious Content Marketing Network of the Year – 2020 at the recently concluded ICLA 2020. The studio’s latest show ‘Happily Ever After’ that explored the reality of modern-day wedding goals walked with the majority of the glory, which includes Best Branded Content (SBI YONO App in Happily Ever After), Best Content in a Product Placement Strategy (SBI YONO App in Happily Ever After) and Best Content in a Digital Media Campaign for an FMCG Enterprise (Pond’s in Happily Ever After). The Zoom’ Studios’ much talked about ‘The Holiday’ won the Best Content in a TVC Campaign for the show trailer, Best Content in an Online Commercial for its original soundtrack ‘Yeh Lamha Jee Le Re’ along with the Best Content in a TV/Web Series. Winning …

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How Can Marketers Deliver the Content Experience That Buyers Want? Insights from Uberflip’s Latest Study

how can marketers deliver the content experience that buyers want? insights from uberflip’s latest study

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There is a growing divide between the content that buyer’s need vs. the content that marketers deliver, finds a new study
New research by Uberflip, titled, The Experience Disconnect: 2021 B2B Marketing Report found that despite marketers having confidence in their brands’ ability to personalize content, there is a disconnect between what buyers expect and what marketers deliver. The survey that polled 500 B2B buyers and marketers in North America found that to personalize the purchase experience, marketers are ignoring a key opportunity to deliver on the content assets their buyers deem important.
Also read: How Marketers Can Help Sellers Create Compelling Content Experiences That Result in More Sales
As marketing budgets come under increasing scrutiny, marketers must leverage data and technology to deliver the personalization that customers expect. For instance, most marketers often deliver personalization based on customers’ information, like the customer’s name, company, or industry. However, for customers, it is important that marketers deliver personalization that helps them find content around the problem they are looking to solve or content relevant to their industry.
The Battle of Content Personalization and Relevance: How Can Marketers Emerge Victorious?
While personalization based on a customer’s …

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Start slowly in digital marketing and build your way up, retailers says

start slowly in digital marketing and build your way up, retailers says

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Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? 
David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two HFA members talked about how much to invest initially along with other digital marketing strategies in last week’s HFA Live webinar, “Create Momentum with Digital Marketing.” 
Enos said the dollar amount is not as important as what retailers feel they can sleep peacefully at night with. “I would recommend to anyone that they start with a number in their budget that they are really comfortable, sort of gambling with, and they don’t build it until they’re confident that it’s driving in the right direction,” he said. 
A majority of the retailers polled during the webinar – 58 percent – said they are currently investing anywhere from 1 percent to 20 percent of their advertising money in digital marketing. Enos said retailers do not need to start at that top figure. “Make it a goal to get to 20 percent, but start with 5 percent or 10 percent and then really …

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6 reasons why reporters aren’t interested in your content marketing

6 reasons why reporters aren’t interested in your content marketing

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Amanda Milligan
Contributor

Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority.

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2 strategies for creating top-of-funnel marketing content
We throw away 80% of our content ideas, and you should too

Digital PR is an excellent strategy to pair with content marketing, especially if your goals include increasing your brand awareness and improving your backlink portfolio.
When you create excellent content and pitch it to writers, you not only get great media coverage, but you get the link back to your project and the authority that comes with being mentioned in a trusted publication.
This earned media tactic is very effective — but it isn’t easy.
If you get any part of it wrong, your chances of success decrease dramatically. If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching.
1. It’s not newsworthy
Sure, it’s easy to say the news only wants to cover material that is, well, news worthy.
But what does that actually mean?
For content marketers, it usually refers …

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