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TEL AVIV, Israel, Dec. 1, 2020 /PRNewswire/ — Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters News and many others.
Primis, the Video Discovery Platform is providing new revenue streams for publishers and privacy-friendly targeting for advertisers
“At Primis, we are dedicated to the goal of helping the ad tech industry to do video better and these innovations will undoubtedly move us closer to that goal,” says Eyal Betzalel, Co-CEO of Primis. “Publishers and advertisers and all other entities in the ad tech ecosystem will benefit from both of these technologies, but, most importantly, it will provide a superior experience for the end user.”
Contextual Targeting for Advertisers
This technology provides a solution for advertisers to reach relevant audiences in a cookie-less world. Within the Primis Network, brands are able to target their ads according to several levels …
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