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Primis Launches Contextual Advertising and Audience Extension

primis launches contextual advertising and audience extension

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TEL AVIV, Israel, Dec. 1, 2020 /PRNewswire/ — Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters News and many others. 

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Primis, the Video Discovery Platform is providing new revenue streams for publishers and privacy-friendly targeting for advertisers

“At Primis, we are dedicated to the goal of helping the ad tech industry to do video better and these innovations will undoubtedly move us closer to that goal,” says Eyal Betzalel, Co-CEO of Primis. “Publishers and advertisers and all other entities in the ad tech ecosystem will benefit from both of these technologies, but, most importantly, it will provide a superior experience for the end user.”

Contextual Targeting for Advertisers
This technology provides a solution for advertisers to reach relevant audiences in a cookie-less world. Within the Primis Network, brands are able to target their ads according to several levels …

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Walrus Knows the World Hates 99% Of Advertising. It Aims to Be The 1%

walrus knows the world hates 99% of advertising. it aims to be the 1%

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Frances Webster, CEO of Walrus

Scott McDermott

New York agency Walrus sprung to life 15 years ago. In 2005, Frances Webster and colleague and spouse Deacon Webster had learned that the agency they were working for, Mad Dogs and Englishman, would close. (It has since reopened.) That was a Friday and the following Monday, the two opened Walrus with a bunch of account people and five accounts.  
The intervening decade and a half were a time of rapid change for the industry. “It’s just so much faster and so much cheaper,” said Webster. “I mean, people are shooting movies now on iPhones, you know, good ones. Yeah. Back then, back then there wasn’t even an iPhone.”
Webster said the rapid digitization of media has had little effect on the role of advertising, which he said is still viewed as interruptive. Still, there is a small portion of advertising that people like and the agency’s mission is to make more of that kind of advertising. 

Examples from the agency include ads for stool softener Colace that are designed to run as people are waiting for their videos to load and Feats of Middle Age, a campaign for magnesium brand Slow-Mag MG that …

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The 30 Under 30 Transforming Marketing & Advertising In 2021

the 30 under 30 transforming marketing & advertising in 2021

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Here are the founders, creatives, CMOs and other marketers shaping the future of major brands and industries and the technologies that power them.
Tired of long wait times at the pharmacy, Chirag Kulkarni set out in 2017 to build a better drugstore along with a pair of second-generation pharmacy owners. 
“We realized how broken it was for millions of consumers, not just myself,” says Kulkarni, now cofounder and CMO of Medly, which has raised $110 million for the online pharmacy. 
In addition to same-day prescription delivery, Medly’s app connects customers with staff pharmacists who answer questions in a dozen languages. And while competitors like Capsule invest in hip branding to attract users, Kulkarni elected to pour marketing bucks into persuading doctors to refer patients to Medly. It’s paid off: In July, Medly served 70,000 patients with more than 500,000 prescriptions, and the company is on track for $200 million in revenue this year.

Kulkarni is just one of the honorees for the Forbes 30 Under 30 2021 list for the marketing and advertising category. As in past years, the latest class is a combination of founders, creatives and innovators who are shaping the future of marketing and advertising. Their ideas and impact are helping brands work with a …

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Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

casual and hyper-casual mobile games driving shift towards immersive ingame advertising

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Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

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Star & Disney launch an advertising solutions product to enable digital-like targeting on TV

star & disney launch an advertising solutions product to enable digital-like targeting on tv

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Star & Disney India have launched a new advertising platform called Sirius.
Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mind metrics and purchase behavior.
Star & Disney India today announced the launch of Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations, Sirius covers a comprehensive gamut of advertising solutions, reimagining how brands plan, communicate and measure with Indian audiences, hence providing a fresh perspective. With Sirius solutions, advertisers can access a majority of the content portfolio of Star India network & Disney+ Hotstar, optimized to get the most out of their advertisement investment.
Star & Disney India have joined forces with Mediaocean, Kantar, TVision Insights, and Ipsos to add never-before impact evaluation to advertising spend on television and OTT. Powered with independent third-party ratified insights, Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mind metrics and purchase behavior.
“The focus of our measurement solutions is to demonstrate the effectiveness of campaigns across …

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Global Advertising Spend Drops $63 Billion Due to COVID-19

global advertising spend drops $63 billion due to covid-19

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WARC, the global marketing intelligence service, reported that global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail, and travel & tourism sectors as a result of the COVID-19 outbreak.The new projections, based on data from 100 markets worldwide, represent a downgrade of 2.1 percentage points compared to WARC’s previous global forecast of -8.1% made in May.It will take at least two years for the global ad market to fully recover, with a forecast 6.7% rise in 2021 only enough to recoup 59% of 2020’s losses. The advertising market would need to grow by 4.4% in 2022 to match 2019’s peak of $620.6bn.Excluding the $4.9bn in campaign spending during the US presidential election cycle, the global ad market is set to contract by 11.0% – or $68bn – this year. In absolute terms, this is worse than the last recession in 2009, when the ad market contracted by $61.3bn (-12.9%). Further, after accounting for inflation, the real ad market decline is double the rate of the Great Recession.“2020 was the most hostile year for the advertising economy ever seen in our 40 years of market monitoring.”Traditional media endure worst year on recordTraditional media has …

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Online Advertisers Spent More on Black Friday Too

online advertisers spent more on black friday too

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Shoppers weren’t the only ones spending more on Black Friday. Digital advertisers spent 3.1 times more on Black Friday on ecommerce channels than they did in the period leading up to Thanksgiving (November 1-25, 2020).

That’s according to Kenshoo, which said ecommerce channels such as Amazon, Walmart, Target, and Instacart have seen “supercharged” growth during the pandemic. “Advertisers have followed consumers as they have flocked to these online shopping portals at an accelerated rate and spending on these ads grew 45% year-over-year in Q3,” Kenshoo said in a report published on Cyber Monday (November 30).

The pandemic has also seen the rise of mobile commerce across all categories, particularly retail, grocery, food delivery, and entertainment, Keknshoo said. “Black Friday media spending reflected this trend, with 54% of the day’s spending in Paid Search—digital advertising’s biggest channel—going to mobile phones.”

Across Kenshoo’s ecommerce clients, nearly half of total spending on Black Friday came from the categories of Beauty & Personal Care (24%) and Computers & Consumer Electronics (21%).

Black Friday Paid-Search DataIn Paid Search, same-advertiser spending for Black Friday 2020 increased by just 7% compared to 2019, but total clicks increased 24%.

That was driven in large part by more clicks on mobile shopping campaigns, which have …

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Lamar: Outdoor Advertising At A Compelling Valuation (NASDAQ:LAMR)

lamar: outdoor advertising at a compelling valuation (nasdaq:lamr)

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Introduction and Investment ThesisLamar (LAMR) is a leading outdoor advertising company focused on the US with over 20% market share and over a hundred years of history having been founded in 1902. The company goes to market largely via traditional billboards (making up 88% of 2019 revenues) and has the largest digital billboard footprint in the US. In aggregate, this adds up to over 150K billboards across the United States with strong barriers to entry given the increasing difficultly in permitting new billboards, particularly in urbanized locations. This business, given its relatively low opex intensity, has also driven historically strong EBITDA margins of 40%+. It also drives my bullish thesis on the company. Furthermore, the company has a strong client base, including many F500 clients, in its 40,000 client base. These companies include names such as Geico, Wendy’s, and McDonald’s. Given the significant client base, the company is also incredibly diversified with no client making up more than 2% of sales. Given the strong COVID headwinds, this low concentration helps protect the company’s revenue line in case a major client churns. Similarly, the company’s real estate portfolio is diversified and thus reduces single landowner risk. All in all, the company works with over 56,000 distinct land owners without …

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ULTA-mate Advertising Platform? It’s Broadcast Radio

ulta-mate advertising platform? it’s broadcast radio

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With five weeks remaining in what is indisputably a most difficult year, broadcast radio could be ending 2020 on an advertising high.
The latest Media Monitors Spot Ten Radio report shows that the No. 1 brand by play count is dominating, and that just two of the slots are tied to iHeartMedia in-house promotions.
Then, there’s a new effort from Ulta worth noting. The beauty and skin care retailer is now the seventh-largest advertiser at spot radio. Ulta accounts for some 35,499 spots.
That said, the big No. 1 is once again The Home Depot, with a strong 74,221 spot plays.
Other activity includes Bank of America and its Merrill arm, and auto insurance specialists GEICO and Progressive.

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