Business owners share triumphs, struggles with ‘pivoting’ during pandemic

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WINCHESTER — Mattie’s Mobile Soft Serve owner Greg Foltz likened his business model during the COVID-19 pandemic to a plate of breakfast.A chicken contributes an egg, he said, but a pig that produces things like ham, bacon or sausage is all in. The pig commits, he said. It sacrificed something.Committing to finding ways to reach customers during a pandemic — what most business leaders are referring to as “pivoting” — was the topic of a Friday morning Zoom webinar for local business owners and hosted by the Lord Fairfax Small Business Development Center.Foltz, who attended the call, shared that he’s viewing the challenges he’s faced as opportunities to establish himself in a new community.Foltz began his soft serve ice cream bus in 2017 in Stanley.“When I started this business back in 2017, we went out for the first time and my thought was to just go local and stay close,” he said. “You know, you’re just starting off so you might as well stay close.”He has since moved operations to the Wingate Plaza just off Interstate 81 in the Winchester area.“I had to pivot myself,” he said. “Yes, it’s scary, but you don’t …

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