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“The Sell Sider” is a column written by the sell side of the digital media community.
Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash.
If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy initiatives have resulted in a whole new suite of regulations and corresponding acronyms.
CCPA, GDPR and IDFA have joined the old standbys as need-to-know terms, with their impact and implementation impacting all aspects of the buy and sell sides. A rigorous privacy strategy has become table stakes for any publisher or marketer.
For publishers, balancing privacy and revenue is not impossible. Through vigilant adherence to privacy guidelines, thoughtful data and content segmentation and intelligent partnerships, publishers can maximize revenue by leveraging the tools they already have available to them while still adhering to the ever-shifting privacy regimes across regions and platforms.
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