Breaking Silos: How to Enable SEO Across Your Organization

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Have you ever tried to implement an SEO project and received pushback from IT, development, product, design, UX, brand, content strategy, or any other non-SEO team?If so, you aren’t alone.SEO is often dependent on other teams, and your project can be dead on arrival without the right support.Therefore, gaining stakeholder buy-in is a critical, yet challenging, component of implementing an SEO project.To solve this challenge, I’ve heard many people say that getting SEO a seat at the table can help get that necessary buy-in and prioritization.However, SEO professionals should aim for more because what value does that seat have if you aren’t given the chance to speak at that table, or if no one else is seconding your opinion, or if you’re not invited to the right meeting?Don’t get me wrong.Getting a seat at the table is a critical first step, but the seat is not enough.Instead, we need to think about how we can enable those not on team SEO to make the best SEO decisions and to advocate for the organic channel on their own, regardless of if we’re there at the table or …

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