Brand Community Marketing vs Social Media Marketing

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Social media marketing may seem like the be all and end all, but with changing algorithms and an increasing need for budget to reach your audience, it’s getting harder. Brand communities offer a much better solution when it comes to creating brand loyalists, word of mouth and client retention.
There is a common misperception that a brand community and social media are exactly the same thing – or at least play the same role.
It’s easy to see why. 
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As much as today’s consumers seek individuality, something that sets them apart completely from others in a growing population – they also need, by their very instinctual nature, to have a sense of belonging. 
Social media platforms have tapped into this innate need on a grand scale, offering people the chance to engage with like-minded individuals whom they may never otherwise have met, and to build not only local communities, but global ones. For this reason, they have subsequently become an indispensable tool in marketing. 
But are we missing a trick if we rely solely on social media when building consumer relationships in 2020 and beyond? Recent research conducted by Dialogue has revealed that …

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