BPS Agriculture’s New Startup Is Using Tech to Help Farmers Reduce Environmental Impact and Stay Profitable » Dallas Innovates

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John Appel and Dave Coorts of PureAcre [Photos: Courtesy PureAcre]
The team behind North Texas-based diversified agricultural holding company BPS Agriculture has launched a venture that wants to help farmers reduce their environmental impact while increasing profitability.
Called PureAcre, the new startup will focus on bringing high-performance management products—like Earth-friendly biostimulants and nutritionals—to field crop growers. The intent is to significantly improve nutrient delivery and boost plant performance, while solving huge challenges that often come with large-scale farming.
Those challenges include how to reduce farming’s environmental footprint while at the same time improving a grower’s economics.
With PureAcre’s agricultural products, which use its proprietary technology called OpusMAX, and a more advanced delivery system for nutrients and biostimulants, the startup believes it can do so.
For instance: PureAcre’s forthcoming nutrient enhancer, Augere, can allow farmers to maximize their fertility dollars, Technical Director David Coorts told us. For many in North Texas that struggle with soil fertility, Augere would make the nutrients applied to their crops more available for uptake and utilization by the crop.
“Ag extension agents have cited that soil samples in the DFW area have seen a decline in phosphorus or potassium content …

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