BEGIN ARTICLE PREVIEW:
Holiday sales are projected to be three times higher than last year, with 26.1% of retail purchases … [+] taking place online, according to online researcher Digital Commerce 360.
Bottom Line: Bolt’s Checkout Experience Platform relies on machine learning to interpret over 200 real-time signals from each checkout event to improve online buyer’s experiences, making them the platform of choice for Authentic Brands Group’s Forever 21 e-commerce relaunch.
Excellent Experiences Drive More Revenue
Every multichannel retailers’ future is defined by the experiences their e-commerce strategies deliver today. This year, online holiday sales are projected to be three times higher than last year, with 26.1% of retail purchases taking place online, according to online researcher Digital Commerce 360. U.S.-based online customers are projected to spend a $198.73B record this holiday season, a 43.3% jump over the $138.6B for the same November through December 2019 period last year. The pandemic will lead to an additional $40B in additional online holiday revenue between this month and December. Digital Commerce 360 says this level of online sales weren’t expected until 2024. All retail brands are doubling down on e-commerce to stay connected with their customers as they transition to digital channels and multichannel sales, away from stores. The following graphic from Digital Commerce 360 …
END ARTICLE PREVIEW