Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities – Econsultancy

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For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
For the charity and non-profit sector, the Covid-19 pandemic has been characterised by phenomenal challenges and unexpected opportunities.The same can be said of every sector to a certain extent, but for the third sector in particular, with its heavy reliance on face-to-face fundraising and campaigning methods, the transition to a mostly digital way of working has been something of an uphill battle.
The Charity Digital Skills Report 2020, which is based on a survey of 429 UK charity professionals carried out in May, found that 51% of charities did not have a digital strategy in place at the time. Of the internal barriers standing in the way of charities’ digital transformation, funding and a lack of digital skills were cited by respondents as the two biggest obstacles.
But there have been a number of bright spots as well, with many charities successfully using digital tools and channels to reinvent how they approach fundraising …

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