Blue Shield of California’s Wellvolution Program Launches Innovative “Quit Smoking” Digital Apps

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OAKLAND, Calif., Nov. 18, 2020 /PRNewswire/ — In its ongoing focus to help Californians make sustainable lifestyle changes for their long-term health and well-being, Blue Shield of California today announced the addition of three tobacco-cessation online providers to its popular Wellvolution platform, the largest digital therapeutics and community network in the healthcare industry.
The announcement coincides with the American Cancer Society’s Great American Smokeout on November 19, which focuses the attention of millions of smokers on the lifetime benefits of quitting tobacco.
“We’re adding our voice to that important message with three new, clinically validated digital programs to help people quit smoking or vaping,” said Angie Kalousek, director of Mind-Body Medicine at Blue Shield. “Research shows that 49 million Americans now use tobacco of some kind with cigarettes, cigars and e-cigarettes topping the list. That is a staggering number of people putting their health at risk for multiple diseases.”
The three new clinically proven health solutions now available online to Blue Shield’s Wellvolution participants are:

EX® Program by Truth Initiative provides Blue Shield members access to a personalized quit plan; live chat coaching and medication guidance from tobacco treatment specialists; 24/7 peer support; interactive quitting tools and videos; and tailored text messaging. Developed in collaboration …

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