AT&T considers cellphone plans subsidized by advertising

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Sources tell FOX Business’ Charlie Gasparino changing economics due to the coronavirus lockdowns and high levels of debt could prompt AT&T to sell DirecTV. AT&T Inc is considering offering wireless phone plans partially subsidized by advertising as soon as a year from now, Chief Executive John Stankey said in an interview on Tuesday.Continue Reading BelowThe consideration, which has not been previously disclosed, underscores AT&T’s commitment to the advertising business as the U.S. phone carrier reviews its portfolio to identify assets to sell in order to reduce its debt load. AT&T is considering selling its advertising-technology unit Xandr, sources familiar with the matter have told Reuters.AT&T EXPLORING A DEAL FOR DIRECTV (AGAIN)“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill,” Stankey said. The planned launch of an ad-supported version of AT&T’s video-streaming service HBO Max could lead to ad-supported mobile phone service according to AT&T CEO John Stankey, seen here at HBO Max WarnerMedia Investor Day Presentation at Warner BVarious companies including Amazon.com Inc, Virgin Mobile USA and …

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