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LOS ANGELES, Oct. 15, 2020 /PRNewswire/ — ATLAS Technology Group, Inc., a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence™ firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for major brands in the CPG industry through influencer marketing.
CPG brands are increasingly looking for ways to understand and measure the effectiveness of their influencer campaigns. As the only influencer platform delivering provable ROI both online and offline, Influential will be able to leverage Atlas’ in-stock and off-shelf POS data to drive streamlined performance metrics on all social media campaigns, optimizing media and content strategies while mitigating ad waste at the most granular level.
Through Atlas’ accelerated Insight-to-Impact Cycle, Influential will harness a number of key functions, including inventory targeting, demographic targeting, and performance measurement, in order to streamline the flow of information from data collection to decision-making.
“Influencers have become more relevant than ever, and extracting insights to better understand customers has become imperative to every brand looking to engage with audiences on social platforms” said Ryan …
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