Astrology’s exploding popularity has led to a booming, $40 million business for apps

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Astrology has seen a boom in recent years, and apps have made it easier than ever to get a palm reading, horoscope, and check your signs.
Revenue for astrology apps has grown over to over $40 million in 2019.
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A few days after my virtual undergraduate graduation, I received a package in the mail. Inside, there was a handwritten note and a necklace with my sun sign as a gift. I was able to add it to my collection of astrology-themed jewelry, which rests in a Pisces jewelry tray.It was in that moment that I thought to myself that maybe, just maybe, astrology was having a rebirth. With astrology’s newfound relevance, brands have been capitalizing on it. Popular phone case brand Wildflower has an astrology collection, Target is currently carrying a line of astrology-themed candles, and accessory site ban.do is selling hair clips.Dating apps like Bumble and Tinder have a spot for users to put their sun sign, sandwiched between other potential deal-breakers like height and location.

A search for “astrology” on Etsy yields over 133,000 results. Astrology-themed Facebook groups can have up to hundreds of thousands of members. Astro Poets, a horoscope …

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