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Covid 19 has been particularly devastating to what freelance platforms call SMB: small and medium businesses and startups. A recent survey by Facebook found over 30% of small businesses have closed as a result of the pandemic; many are unlikely to reopen.
This is an immense human and economic tragedy for the families and the communities affected. It is also the segment of freelance business that has been the “bread and butter” of most freelancer and their marketplaces. Unsurprisingly, more platform leaders are working hard to expand their relationships with larger corporates, also called enterprise customers, because they offer a greater range of opportunity, more economic resiliency, and the stronger likelihood of ongoing work by multiple freelancers.
Enterprises want consistency and reliability from talent marketplaces, and a fast response to talent needs. And, as corporates grow more comfortable with marketplaces as an alternative to agencies or consultancies, they are also increasingly asking freelance platforms to assemble multiple experts to complete more complex, strategic, projects.
All this comes together in a single word: Teaming. There is significant growth in hiring full-on freelance teams rather than simply supplementing full-time employee teams with individual on-demand resources. Freelance platforms want it because it drives …
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