Aquatic Informatics CEO Ed Quilty on why entrepreneurs should fake it till they make it

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One look at a polluted river turned Ed Quilty into an entrepreneur.
While completing his undergraduate degree at the University of Victoria, Quilty was lined up for a co-op internship on Vancouver Island near the ocean, but it got cancelled at the last minute. Quilty ended up taking the only internship left: at an industrial waste facility. However, this hardship proved to be serendipitous. When Quilty saw how polluted a river was during his co-op, he knew he wanted to help solve the problem.
“Get in there, try your best, and jump into the deep end.”
In a recent interview for the #CIBCInnovationEconomy podcast series, Quilty shared more about Aquatic Informatics’ growth story and what he has learned about entrepreneurship.
After graduating, Quilty founded a consulting firm that provided data analysis for water monitoring. When the reams of data became too much for a human consultant to analyze, he founded Aquatic Informatics to build data management software for water preservation efforts.
Despite Aquatic Informatics being his second company, Quilty says he didn’t know everything about running a business, but that focusing on transparency helped him and the company grow. His belief is that startup employees have to “get in …

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