Apple slashes app store fees to 15% for new small business program – w

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RESEARCH TRIANGLE PARK – Apple is cuttingf its fees for sales through its app store to 15% from 30% as part of a new program announced Wednesday.
However, the reduction is only for firms with sales that generate less than $1 million.
That means the cut doesn’t apply to firms such as Cary-based Epic Games which has filed an antitrust suit against Apple over the 30% commission that Epic CEO Tim Sweeney calls a “tax.”

“Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world. We’re launching this program to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love,” said Tim Cook, Apple’s CEO, in the new program announcement.
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“The App Store has been an engine of economic growth like none other, creating millions of new jobs and a pathway to entrepreneurship accessible to anyone with a great idea. Our new program carries that progress forward — helping developers fund their small businesses, take risks on new ideas, expand their teams, …

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