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Apple really wants users to know and believe that it is now all about privacy. In general, privacy is an issue that triggers strong reactions from consumers, advertisers, technology companies and governments, and it is highly likely to continue to be an important issue for many years to come. However, just how far can Apple device owners trust the company’s claims of superior attention to privacy?
Apple is the manufacturer of some of the world’s most popular products, including the iPhone, Apple Watch and iPad, as well as a line of notebooks and desktop computers. Apple also offers several services that integrate with its hardware and operating systems to make the user experience as seamless and simple as possible. The phrase ‘It just works’ has become the standard that Apple products are often associated with. This usually proves true with Apple actually having the highest customer satisfaction rates for smartphones, smartwatches, tablets and computers. While there was an embarrassing moment in 2014 when several celebrities’ private iCloud photos were revealed to the public, Apple has had few such breaches since.
Related: A Closer Look At Apple’s Official Human Rights Policy & What It Says
Is Apple really as concerned about consumer privacy …
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