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Ahead of the Animal AgTech Innovation Summit, I spoke to Baker specifically about an innovation project in the area of animal welfare that McDonald’s is spearheading with the Foundation for Food and Agriculture Research (FFAR) and its global supplier, Tyson.
Tell me about the focus of your fireside chat?
I’ll be joined by our research partners, Dr. Tim Kurt from FFAR and Dr. Karen Christensen with Tyson. We’ll be speaking with the group about our SMART Broiler program that we launched earlier this year. SMART stands for Sensing Monitoring Analysis Reporting Technology.
To provide some background, in October 2017, McDonald’s announced a new, outcomes-based broiler welfare strategy. Rather than being overly restrictive on production parameters or specified inputs for how broilers can be raised, we decided to measure the welfare outcomes of the birds in our supply chain globally. To do this, we’ll be aggregating Key Welfare Indicators (KWI), which are well established within the academic welfare world, into a database format. Measuring commercially realized welfare outcomes will allow us to identify areas of opportunity within our supply chain. Next, we’ll work with our suppliers to identify and set improvement targets.
How does innovation fit into …
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