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Bengaluru-based B2B content marketing startup Instoried has raised USD 1 million in a pre-Series A round led by 9Unicorns and Mumbai Angels.The round also saw participation from London-headquartered JPIN, Jain Angel Network, SOSV, Artesian VC, Faad Angel Network, Lead Angels, among others. Last year, Instoried raised USD 500,000 as part of a seed round from SOSV, Venture Catalysts, Jain Angel Network, Artesian VC, and JPIN.
Founded by Sharmin Ali in 2018, Instoried uses artificial intelligence to understand consumers’ emotional engagement with content and helps brands build informed marketing campaigns that can forge a personal connection with the target audience and optimize marketing spends.
Instoried said its AI can also predict how a particular content would drive brand recall, lift sales, and the purchase intent of consumers. These inputs help its clients re-write their customer communication material.
With the fresh round of funding the company plans to expand operations and increase its product offerings globally. The funding will also allow the company to move to video content from text-based content, which has been its focus so far.
“We found a huge opportunity in this adversity and have scaled at a rate of 60 percent month-on-month,” Ali, founder of Instoried, said in a media …
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