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Since I often get asked career-related questions from aspiring C-level marketers, I thought I’d reach out and collect insight on the most popular questions from a variety of marketing executives. Below is Part Two in the series. The first article provides insight on what executives wish they’d known when they first started their careers (see here).
What is the One Piece of Advice You’d Give to Aspiring C-Level Marketers?
Kathy Collins, Chief Marketing Officer of Massage Envy
Learn to love the balance between big ideas and data analytics. Brand marketing has evolved through both technology and creative innovation, giving the marketer a bigger role in the customer journey and a greater responsibility to get it right.
Katie Borger, Vice President of Marketing of Boston Pizza Restaurants
Yes, creatively-inclined individuals are often attracted to marketing because we get to work with design, photo shoots, etc., but there’s A LOT behind all of that and a team of people who help – from strategy to analytics. Creative is too opinion-based if you don’t have those foundational pieces (i.e. I like blue instead of red there) that often require a lot of leg work up front. …
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