A Guide to SEO for Law Firms • LegalScoops

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Practice September 11, 2020 By Jacob MaslowAdvertising is essential for any business, but especially for a law firm that is looking for more clients. However, times have changed, and it is now not enough just to advertise in the local phonebook. In fact, around 97% of people turn to google when they need legal services. With more and more of the world going digital, especially during the coronavirus pandemic, it is more important than ever that your law firm has a successful advertising strategy.SEO, or search engine optimization, is one of the best ways to ensure your website gets noticed online. It is the process of grooming your online presence so that it ranks higher in search engines. It is so important that, as a law firm, you make sure your website is SEO optimized, as you are much more likely to get leads with a good website.Here are some basic tips to make sure your law firm website is SEO optimized: Pick the right law firm keywordsSEO is built on keywords, and you need to make sure your website is full of the right words in order to ensure that your page ranks highly in search engines. For example, a …

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