A digital transformation is underfoot | IFA Magazine

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Ritam Gandhi, Founder and Director, Studio Graphene 
Given the events of the past seven months, it would be easy for all judgements to be tinged with negativity. The outbreak of COVID-19 has been devastating for countries around the world, affecting the lives and livelihoods of people everywhere, with no signs of stopping any time soon.
However, there are reasons for a more positive outlook. Not least because as lockdown and social distancing measures forced many businesses to drastically adapt their operations, the virus simultaneously ignited a period of rapid innovation and creativity. Although their hands may have been forced, companies are moving faster and taking bigger risks than ever before in order to cope in the “new normal”. 
This should be cause for optimism. When faced with a sink or swim conundrum, businesses have largely responded ambitiously, with many developing online offerings and embracing new technologies to best serve their customers. 
The digital transformation of industries has not been put on hold for the crisis. Rather, COVID-19 has catalysed the use of technology and inspired more radical thinking within companies of all sizes and sectors. 
To delve further into this phenomenon, Studio Graphene recently polled over 500 UK business leaders to …

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