95% of gamers willing to pay more for 5G services if it means better playing

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60% of gamers would pay 50% more a month for a better gaming experience
With gaming being hailed as a killer use case for 5G, Ribbon Communications commissioned an independent study to explore just how “killer” we’re talking. RCR Wireless News caught up with Ribbon’s new CEO and President Bruce McClelland to discuss some of the study results, which indicate that there is a $150 billion incremental opportunity in cloud gaming for carriers, as well as his outlook and perspective on the telecoms industry as we continue to battle the impacts of COVID-19.
Ribbon’s Chief Marketing Officer and EVP of Business Development Patrick Joggerst commented in a press released that avid gamers present a “highly addressable audience for carriers,” a sentiment echoed in the conversation with McClelland.
“There is a realization about just how passionate [gamers]are around it and anything that improves [the gaming]experience is something they’re willing to pay for,” McClelland said. “If that connection to a gamer was mobile and over a 5G infrastructure, there is a willingness to pay more for the quality of that experience.”
Gamers’ willingness to pay for the improved latency and higher data speeds is precisely what makes cloud gaming …

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