9 tips to spice up your email subject lines | Inbound Marketing Agency

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There are 3.9 billion daily email users and email marketing tool, MailChimp, calculates the average open rate on its platform to be 21.3%.To flip that on its head, that means close to 80% don’t get opened. Almost four out of five people ignore these emails, and your only opportunity to convince them otherwise is your subject line.No pressure then! Except, all the pressure. To avoid the Ctrl + A + Delete treatment, here are some tips to increase your open rates: Use the Recent Subject Line Performance feature in MailChimpThis simply provides you with a really quick snapshot of how your last five emails have performed, with open rate percentages at a glance, to help you draw conclusions based on previous patterns and use this information going forward.Split test your subject linesData is your friend. A/B testing subject lines might be the single most effective way to increase your open rates. Your two chosen subject lines go head to head against equal portions of data, with the winning subject line automatically sent to the remaining contacts on the list, making sure you’re always sending the most effective subject line out to your audience.Keep it clear and conciseMost people …

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