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Most businesses today use digital marketing. Research shows that over 80% of customers today check your online presence before they purchase a product from you. However, that’s just one of the stats that hints at how important digital marketing is. Digital marketing also extends to non-internet digital marketing channels like radio, television, etc.; however, it primarily consists of the online channels.
To help marketers understand digital marketing and rule out the challenges associated with it, here are some things you should do:
Challenge 1: Low conversion
So, you have a lot of visitors dropping by your website. Perhaps, some of them even put the products you offer in the shopping cart, but they don’t buy them!
Somewhere along your marketing funnel, your leads drop off. However, the number of leads alone would not help your business. If they don’t buy your products, there is no use of such leads.
How to better your conversion rate
Make the purchase more profitable for your leads. You could do so by offering discount coupons, special deals, etc. You could make your products’ USPs all the more visible by sending out material, which is convincing and helpful yet also friendly and relatable.
Challenge 2: …
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