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Augmented reality is becoming an important tool in any marketer’s toolbox.
Virtual reality (VR) and augmented reality (AR) offer a powerful glimpse into the future of content. Immersive technologies bring a new dimension and perspective to storytelling. Like with many new technologies, many CMOs will find themselves having to ask their teams where and how to integrate AR and VR into their brand’s marketing strategy. Here are five things every CMO needs to know about how AR and VR are changing the marketing industry.
A Different Customer Experience
Emerging technologies, like VR and AR, offer marketers the ability to add utility and deeper context to the customer experience. VR gives marketers the opportunity to create ‘on brand’ worlds. In most instances, AR enhances the customer experience only visually – like, placing furniture in a room or virtually trying on a watch.
AR can even change the environment around the person as they try different clothes on to see how they might look in the office or out on the town. It makes the experience about the customer and gives them a chance to make their own story with brands. As haptic feedback and more sensors are integrated into …
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