Questions Any Agency Handling Your Hotel’s Digital Marketing Strategy Should Be Able to Answer | By Jessica Kaiser – Hospitality Net

The biggest challenge of digital hotel marketing is oversaturation. In an OTA, Airbnb, and HomeAway world there is stiff competition and direct bookings are becoming harder to come by. So, how do you stand out from the crowd online and convert? Well, first things first, to avoid disappearing into the white noise of the web, you have to partner with the right marketing agency.