4 ways to use data to identify the most valuable leads, while reducing costs

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Kate Cox talks about how lead generation can be achieved more efficiently by tracking the source of leads and focusing on the channels that are delivering the most, rather than by simply throwing money at the problem.Lead generation has always been a key focus for us at Moneypenny as we handle inbound marketing activity and customer enquiries for business of all shapes and sizes – from sole traders right up to multinational corporations.  We ensure all phone calls and live chats are captured for our clients 24/7, either acting as a fully outsourced support, or as overflow to a client’s in-house team and if it’s a new business enquiry we can integrate these into their customers own CRM systems as a key route to growth.In terms of our own marketing, we operate across most digital channels as well as non digital ones such as DM, events and advertising in radio and newspapers, with multiple campaigns driving leads to our website, who then typically engage with the sales team via phone, live chat or web form, converting them offline.1. Knowledge is power – ensure visibility in your sales leads through to conversionWe had a reporting challenge for our marketing team, …

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