360F accelerates digital transformation for insurers in the Middle East

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Innovative fintech company brings cutting-edge financial advisory and sales solutions to banks and insurers
SINGAPORE, Sept. 17, 2020 /PRNewswire/ — 360F, a financial technology company that offers banks and insurers solutions and implementation services to enable digital multi-channel distribution models and automated financial advice for insurance and investment, has entered the Middle East with a pipeline of projects and an anchor client, Zurich Insurance.
360F partnered with Zurich Insurance to launch a direct-to-customer engagement application, 360-NeedsProfilerⓇ, in the Middle East. Zurich’s YourLife and YourCare digital insurance offering incorporate 360-NeedsProfilerⓇ, which is a highly interactive engagement tool based on actuarial rigor to help leads discover and prioritize their financial needs and risks.
Highly familiar with regulations in the Middle East, including the impending BOD-49 requirements, 360F is making headway with a string of projects that will mark as transformational milestones for the market in Dubai. One is to make financial advice hyper-personalized, arbitrary-free and self-evidently apt.
“Retail consumers acknowledge that they need financial advice, but they don’t trust financial planners easily,” says Michael Gerber, CEO of 360F. “And the 20-30s especially are demanding and independent. They expect holistic, personalized, and unbiased advice. That’s where we come in. We help make financial foresight …

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