360-degree video, virtual reality spotlight Duncan

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The Duncan Area Economic Development Foundation (DAEDF) just launched a 360-degree video familiarization (FAM) tour that will be used to spotlight the community to outside investors despite travel restrictions and concerns regarding COVID-19.When used in conjunction with a virtual meetings app, the 360-degree video will make Duncan, Oklahoma stand out in the minds of people who are looking for a place to start, relocate or expand their business, and provide a way for the DAEDF to have a meeting where they can interact as though they are together in person.“There’s a huge ‘wow’ factor that goes along with using this cutting-edge technology, and the investment makes sense,” said Lyle Roggow, President of DAEDF. “This isn’t just a one-year marketing item. It’s something that will carry us for the next five years.”Roggow was introduced to 360-degree video and virtual reality for economic development by Golden Shovel Agency. He made the decision to partner with Golden Shovel’s PlaceVR division to invest in this economic development tool long before the COVID-19 pandemic locked down communities across the nation and the world. When the project started, he also didn’t know that the use of his 360-degree …

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