15 Tips to Generate Great How-to Content

The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2 nd Edition . Buy it now from  Amazon  |  Barnes & Noble  |  iTunes The presence- or absence-of tips within a target market’s search engine results pages provide phenomenal opportunities for link strategists and other content marketers. They tell you a great deal about a given vertical-its publishers and audiences and their pains. As you hone your tip-research skills, here are four things to look for: 1. The presence of tips in your vertical demonstrates that there’s task-based information demand. Even if your content isn’t tip-based, the presence of tips indicates that your market needs information on how to execute relevant tasks. Gathering and organizing tips will help you understand the range of info