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According to an April 2020 study on COVID-19’s impact on consumer behavior, carried out by Accenture, people are rethinking the way they shop.
The lockdowns have changed approaches to eCommerce and online browsing, and as more and more consumers also look to buy more cost-effectively, due to restraints caused by broader market impacts, even more people are becoming conscious of peer reviews about products before they buy.
This has caused an unprecedented influx of users on social media, most of whom are looking for targeted information on products that are healthy, cost-effective and locally available. The research also suggests that these consumers are most likely to continue shopping online even after the threat of COVID-19 has passed.
What does all this traffic on social media sites mean for marketers and businesses?
1. Sway your customers with your Facebook Business reviews
If you haven’t enabled ratings and reviews on your Facebook Business Page yet, it’s likely worth now inviting your customers to write what they appreciate about your products and services, so that their friends can see that you are a brand worth trusting in these unfamiliar times.
A good guide on Facebook Business Reviews can help build your understanding to start …
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